Inspirational Entrepreneurship and Stimulating Tourism: Lessons from the Himalayas in India
暫譯: 啟發性創業與刺激旅遊：來自印度喜馬拉雅山的啟示

本書探討印度拉達克旅遊產業中的啟發性創業活動。特別著眼於如何發展一個兼具創業精神與環保意識的旅遊目的地。本書首先深入回顧了印度其中一個增長最快的旅遊目的地的創業與旅遊歷史。隨後，根據來自旅遊產業的創業者和利益相關者的實證證據，本書研究了拉達克在極端資源匱乏和偏遠環境下的獨特創業挑戰與機會。此外，本書還提供了拉達克旅遊產業當代創業活動的廣泛概述，強調了本土知識和文化傳統在發展可持續旅遊中的重要性。基於質性數據分析和文獻反思，本書為學者、學生、專業人士和政策制定者提供了對生態脆弱地區旅遊產業創業活動的替代視角。

Emiel L. Eijdenberg is an Associate Professor at HU University of Applied Sciences Utrecht, the Netherlands. He drives an institutional transformation of Teaching & Learning to better prepare new generations of business and economics students for the challenges of the future. Dr Eijdenberg's research is on multiple value creation especially in the field of entrepreneurship, marketing and tourism. His work has been published in various international scholarly journals, several books, edited volumes and conference proceedings.

Manisha Agarwal is a Lecturer in Business and Psychology at James Cook University, Singapore. With a background in Psychology and a PhD in Tourism, she takes on a multidisciplinary approach to deliver engaging and meaningful learning experiences for her undergraduate and post graduate students. Her research interests include tourist behaviour and understanding of underlying psychological processes in tourists. She is also interested in exploring different methodology to learn more about tourist behaviour and tourism phenomenon such as destination management and loyalty as well as responsible and tourism. Her work has been published in top scholarly journals.

K Thirumaran (Thiru) is an Associate Professor, Acting Campus Dean and Academic Head in Business at James Cook University, Singapore. His research interests are in luxury tourism and hospitality management, and he coined the term "affinity tourism", which refers to the propensity of guests to partake in the "familiar" and "similar" cultural experiences while at a destination. Dr Thiru's work has been published in various scholarly journals and in several books.

Abhishek Singh Bhati is the Pro Vice-Chancellor and CEO at the Newcastle Australia Institute of Higher Education, Singapore. He is also Regional Vice-President (Southeast Asia) of the International Tourism Studies Association and makes regular contributions to print media and TV and radio appearances on tourism-related matters. Dr Bhati is an active researcher, and his research has been published in a wide variety of publications in the areas of tourism and scholarship of learning and teaching. In particular, he is interested in technology and the role it plays as a catalyst for tourism industry changes, low-carbon tourism for future sustainable development, and tourism's contribution the UN Sustainable Development Goals (SDGs).

Emiel L. Eijdenberg 是荷蘭烏特勒支應用科技大學的副教授。他推動教學與學習的機構轉型，以更好地為新一代商業與經濟學學生準備面對未來的挑戰。Eijdenberg 博士的研究專注於多重價值創造，特別是在創業、市場行銷和旅遊領域。他的研究成果已發表於多本國際學術期刊、幾本書籍、編輯卷和會議論文集中。

Manisha Agarwal 是新加坡詹姆斯庫克大學的商業與心理學講師。她擁有心理學背景並取得旅遊學博士學位，採取跨學科的方法為本科生和研究生提供引人入勝且有意義的學習體驗。她的研究興趣包括遊客行為及理解遊客潛在的心理過程。她也對探索不同的方法論以深入了解遊客行為和旅遊現象（如目的地管理和忠誠度以及負責任的旅遊）感興趣。她的研究成果已發表於頂尖學術期刊。

K Thirumaran（Thiru）是新加坡詹姆斯庫克大學的副教授、代理校區院長及商業學術負責人。他的研究興趣集中在奢華旅遊和酒店管理，並創造了「親和旅遊」這一術語，指的是客人在目的地參與「熟悉」和「相似」文化體驗的傾向。Thiru 博士的研究成果已發表於多個學術期刊和幾本書籍中。

Abhishek Singh Bhati 是新加坡紐卡索澳大利亞高等教育學院的副校長兼首席執行官。他同時擔任國際旅遊研究協會的區域副總裁（東南亞），並定期為印刷媒體及電視和廣播節目提供有關旅遊相關事務的貢獻。Bhati 博士是一位活躍的研究者，他的研究成果已發表於多種旅遊及學習與教學研究的出版物中。特別是，他對技術及其作為旅遊產業變革催化劑的角色、低碳旅遊以促進未來可持續發展，以及旅遊對聯合國可持續發展目標（SDGs）的貢獻感興趣。