The Research Contributions of Donald R. Lehmann to Marketing, Volume 1: Measurements, Models, and Metrics
暫譯: 唐納·R·利曼在行銷領域的研究貢獻，第一卷：測量、模型與指標

Joel Huber is the Alan D. Schwartz Professor Emeritus at the Fuqua School of Business at Duke University, USA. He and John McCann were founding members of the Marketing area when they arrived at Fuqua in 1979. He is on the review boards, is an associate editor for leading marketing journals, and was the editor of the Journal of Marketing Research from 2006 to 2009. His research interest focuses on predicting and understanding market choice. He developed new ways to measure preference through choice-based conjoint analysis.

喬爾·休伯（Joel Huber）是美國杜克大學富卡商學院（Fuqua School of Business）的艾倫·D·施瓦茨名譽教授（Alan D. Schwartz Professor Emeritus）。他和約翰·麥肯（John McCann）在1979年抵達富卡時成為市場營銷領域的創始成員。他擔任多本領先市場營銷期刊的審稿委員，並曾於2006年至2009年擔任《市場營銷研究期刊》（Journal of Marketing Research）的編輯。他的研究興趣集中在預測和理解市場選擇上，並通過基於選擇的聯合分析（choice-based conjoint analysis）開發了新的偏好測量方法。