The Research Contributions of Donald R. Lehmann to Marketing, Volume 2: Analysis Methods
暫譯: 唐納德·R·雷曼在行銷領域的研究貢獻，第二卷：分析方法

Oded Netzer is Arthur J. Samberg Professor of Business at Columbia Business School. His expertise is developing quantitative methods that leverage data better to understand customer behavior and guide firms' decisions. He focuses primarily on building statistical and econometric models to measure consumer preferences and understand how customer choices change over time and across contexts. He has developed a framework for managing firms' customer bases through dynamic segmentation. More recently, his research focuses on leveraging unstructured data for business applications. He is the author of Decisions over Decimals.

Oded Netzer 是哥倫比亞商學院的亞瑟·J·桑伯格商業教授。他的專長在於開發量化方法，以更好地利用數據來理解顧客行為並指導企業決策。他主要專注於建立統計和計量經濟模型，以衡量消費者偏好並理解顧客選擇如何隨時間和情境而變化。他開發了一個通過動態細分來管理企業顧客基礎的框架。最近，他的研究重點是利用非結構化數據進行商業應用。他是《Decisions over Decimals》的作者。