Leveraging Digital Marketing for Tourism: Exploring Strategies and Applications in Contemporary Tourism Markets
暫譯: 利用數位行銷推動旅遊：探索當代旅遊市場的策略與應用

本編輯書籍邀請讀者探索旅遊與數位行銷的交匯點。它通過闡明數位行銷在旅遊產業各個面向中的角色，導航這兩個領域之間的複雜關係。每一章節提供理論基礎與實務見解的結合，深入探討旅遊的類型、特定的旅客群體以及對旅遊功能至關重要的關鍵領域。透過中立的第三人稱敘述，本書對數位行銷策略在多樣化旅遊情境中的應用進行了全面的檢視。書中充滿了豐富的例子，展示理論在實踐中的應用，這本書是學者、研究人員和專業人士尋求深入了解這一不斷演變的領域的重要資源。

José Duarte Santos, PhD, is a seasoned academic and expert in Management with a focus on Marketing. Currently serving as a Senior Lecturer at the Accounting and Business School of the Polytechnic of Porto (ISCAP), his research spans various facets of modern business, including CRM strategies, digital marketing, and sustainable marketing practices. With numerous publications in esteemed journals and extensive teaching experience, Professor Santos has also authored several influential books in his field. His work focuses on the intersections of technology, consumer behavior, and organizational strategy, offering valuable insights into navigating today's dynamic business landscape.

Bruno Barbosa de Sousa is a distinguished academic with a PhD in Marketing and Strategy. He graduated in Business Management in 2006 and has since held various academic positions. Currently, he serves as a Lecturer at the Polytechnic Institute of Cávado and Ave (IPCA, Portugal) and has previously lectured at the University of Minho. Professor Sousa's research focuses on diverse areas including sustainable development, tourism behavior, organizational performance, and agile marketing. He has authored several books and numerous book chapters, along with contributing to prestigious journals such as Current Issues in Tourism; EuroMed Journal of Business; Annals of Leisure Research; Journal of Cultural Heritage Management and Sustainable Development; Tourism Management Perspectives; Wine Economics and Policy; Journal of Hospitality and Tourism Insights; Journal of Tourism, Heritage & Services Marketing; Journal of Organizational Change Management.

Paulo Botelho Pires holds a PhD in Management, complemented by a Master's degree in Marketing and a Bachelor's degree in Systems Engineering and Computer Science. He is a lecturer at the Accounting and Business School of the Polytechnic of Porto (ISCAP). With extensive academic experience spanning over two decades, he has contributed significantly to the fields of Management and Marketing, particularly in digital marketing and its various applications. His research interests include artificial neural networks, digital strategies, sales management, and the intersection of technology with marketing practices. Professor Pires is also a prolific author, having published numerous books, book chapters, and articles in reputable journals.

何塞·杜阿特·聖托斯（José Duarte Santos）博士是一位資深學者及管理專家，專注於行銷領域。目前，他擔任波爾圖理工學院（Polytechnic of Porto, ISCAP）會計與商業學院的高級講師。他的研究涵蓋現代商業的各個面向，包括客戶關係管理（CRM）策略、數位行銷及可持續行銷實踐。聖托斯教授在多本知名期刊上發表了大量論文，並擁有豐富的教學經驗，還著有數本在其領域內具有影響力的書籍。他的工作專注於技術、消費者行為與組織策略的交集，為應對當今動態商業環境提供了寶貴的見解。

布魯諾·巴博薩·德·索薩（Bruno Barbosa de Sousa）是一位傑出的學者，擁有行銷與策略的博士學位。他於2006年獲得商業管理學位，並自此擔任多個學術職位。目前，他在卡瓦多與阿維理工學院（Polytechnic Institute of Cávado and Ave, IPCA, Portugal）擔任講師，並曾在米尼奧大學（University of Minho）授課。索薩教授的研究專注於多個領域，包括可持續發展、旅遊行為、組織績效及敏捷行銷。他著有數本書籍及多篇書章，並為《當前旅遊議題》（Current Issues in Tourism）、《歐洲地中海商業期刊》（EuroMed Journal of Business）、《休閒研究年鑑》（Annals of Leisure Research）、《文化遺產管理與可持續發展期刊》（Journal of Cultural Heritage Management and Sustainable Development）、《旅遊管理觀點》（Tourism Management Perspectives）、《葡萄酒經濟學與政策》（Wine Economics and Policy）、《酒店與旅遊見解期刊》（Journal of Hospitality and Tourism Insights）、《旅遊、遺產與服務行銷期刊》（Journal of Tourism, Heritage & Services Marketing）、《組織變革管理期刊》（Journal of Organizational Change Management）等知名期刊貢獻。

保羅·博特略·皮雷斯（Paulo Botelho Pires）擁有管理學博士學位，並擁有行銷碩士學位及系統工程與計算機科學學士學位。他是波爾圖理工學院（Polytechnic of Porto, ISCAP）會計與商業學院的講師。擁有超過二十年的豐富學術經驗，他在管理與行銷領域，特別是在數位行銷及其各種應用方面做出了重要貢獻。他的研究興趣包括人工神經網絡、數位策略、銷售管理及技術與行銷實踐的交集。皮雷斯教授也是一位多產的作者，已在多本知名期刊上發表了大量書籍、書章及文章。