Marketing and Dysfunctional Consumer Behaviour: Understanding How and When Marketing Drives Problematic Consumption Patterns
暫譯: 行銷與不良消費行為:理解行銷如何及何時驅動問題性消費模式
Zamparo, Gioele
- 出版商: Springer
- 出版日期: 2025-05-06
- 售價: $3,730
- 貴賓價: 9.5 折 $3,544
- 語言: 英文
- 頁數: 132
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 3031891619
- ISBN-13: 9783031891618
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相關分類:
行銷/網路行銷 Marketing
海外代購書籍(需單獨結帳)
相關主題
商品描述
作者簡介
Gioele Zamparo is a research fellow at the University of Udine in Italy, holding a PhD in managerial and actuarial sciences. His research primarily focuses on consumer behaviors and has been published in various international, peer-reviewed journals. He actively contributes to the academic community as a member of the Italian Society of Marketing (SIM) and the Italian Society of Management (SIMA). Additionally, he has served as a reviewer for numerous publications.
作者簡介(中文翻譯)
Gioele Zamparo 是義大利烏迪內大學的研究員,擁有管理學和精算科學的博士學位。他的研究主要集中在消費者行為,並已發表於多本國際同行評審期刊。他作為義大利行銷學會(SIM)和義大利管理學會(SIMA)的成員,積極貢獻於學術社群。此外,他還擔任多本出版物的審稿人。