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出版商:
Springer
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出版日期:
2025-11-20
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售價:
$3,720
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貴賓價:
9.5 折
$3,534
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語言:
英文
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頁數:
603
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裝訂:
Hardcover - also called cloth, retail trade, or trade
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ISBN:
303191404X
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ISBN-13:
9783031914041
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相關分類:
區塊鏈 Blockchain
商品描述
This book offers a comprehensive exploration of the transformative potential of Web 3.0 and the metaverse, enabling entrepreneurs to harness the power of tokenization for the future. Delving into the core concepts and real-world applications, this book provides invaluable insights into the rapidly evolving landscape of decentralized technologies and virtual worlds. The main topics include an introduction to Web 3.0 and the metaverse, the role of blockchain and cryptocurrencies, the significance of decentralized finance (DeFi), non-fungible tokens (NFTs), and the emergence of virtual economies. By examining how these innovations are disrupting traditional business models and reshaping industries, the book elucidates their relevance and importance in today's world. This comprehensive guide also features case studies from leading enablers and users, showcasing successful implementations and revealing the challenges and opportunities associated with this new paradigm. The book aims to equip professional entrepreneurs with the knowledge and strategies necessary to navigate the complex world of Web 3.0 and the metaverse, ultimately leveraging tokenization to drive growth and innovation in their businesses. The target audience for this book includes professional entrepreneurs, business leaders, and anyone interested in understanding and participating in the rapidly evolving digital landscape.
商品描述(中文翻譯)
本書全面探討了 Web 3.0 和元宇宙的變革潛力，使企業家能夠利用代幣化的力量迎接未來。深入核心概念和實際應用，本書提供了對快速發展的去中心化技術和虛擬世界的寶貴見解。主要主題包括 Web 3.0 和元宇宙的介紹、區塊鏈和加密貨幣的角色、去中心化金融（DeFi）的重要性、非同質化代幣（NFTs）以及虛擬經濟的興起。通過檢視這些創新如何顛覆傳統商業模式並重塑行業，本書闡明了它們在當今世界的相關性和重要性。本綜合指南還包含來自領先推動者和用戶的案例研究，展示成功的實施並揭示與這一新範式相關的挑戰和機遇。本書旨在為專業企業家提供必要的知識和策略，以便在複雜的 Web 3.0 和元宇宙世界中導航，最終利用代幣化推動其業務的增長和創新。本書的目標讀者包括專業企業家、商業領袖以及任何有興趣了解和參與快速發展的數位環境的人士。
作者簡介
Wolfgang Prinz, Ph.D., is a professor at RWTH Aachen University and, as the deputy director of the Fraunhofer Institute for Digital Innovation and Technology (FIT), heads the Cooperation Systems department. He investigates the challenges and opportunities of digitalization and develops solutions based on Web3 technologies, mixed reality, and 5G. As a co-founder of the Fraunhofer Blockchain Lab and head of the Blockchain Reallabor Rhineland, he focuses on blockchain-based applications. As a chairman of the Institute of Emerging Technologies (IDiTech), he is currently initiating digitalization projects and supporting their scientific monitoring. Daniel Trauth is committed to a better and more sustainable future through the Web3 transformation of the status quo and the development of digital disruptions. As a consultant and coach, he accompanies clients on their journey to their own new business model, sustainable solutions, and innovative Web3 concepts. Daniel Trauth is also a serial entrepreneur for sustainable, industrial IoT, and green blockchain solutions, as well as a lecturer in digital business. In the Blockchain Reallabor Rhineland, he develops innovative Web3 solutions with clients. He received his doctorate from RWTH Aachen University, studied both mechanical engineering and business administration, and completed an apprenticeship as a mechatronics engineer. He founded his first IT company at the age of 18.
作者簡介(中文翻譯)
沃爾夫岡·普林茲（Wolfgang Prinz）博士是亞琛工業大學（RWTH Aachen University）的教授，並擔任弗勞恩霍夫數位創新與技術研究所（Fraunhofer Institute for Digital Innovation and Technology, FIT）的副所長，負責合作系統部門。他研究數位化的挑戰與機會，並基於Web3技術、混合實境和5G開發解決方案。作為弗勞恩霍夫區塊鏈實驗室（Fraunhofer Blockchain Lab）的共同創辦人及萊茵地區區塊鏈實驗室（Blockchain Reallabor Rhineland）的負責人，他專注於基於區塊鏈的應用。作為新興技術研究所（Institute of Emerging Technologies, IDiTech）的主席，他目前正在啟動數位化項目並支持其科學監測。
丹尼爾·特勞斯（Daniel Trauth）致力於通過Web3轉型現狀和開發數位顛覆，實現更美好和可持續的未來。作為顧問和教練，他陪伴客戶踏上通往自身新商業模式、可持續解決方案和創新Web3概念的旅程。丹尼爾·特勞斯也是可持續工業物聯網和綠色區塊鏈解決方案的連續創業者，以及數位商業的講師。在萊茵地區區塊鏈實驗室中，他與客戶共同開發創新的Web3解決方案。他在亞琛工業大學獲得博士學位，學習了機械工程和工商管理，並完成了機電工程師的學徒訓練。他在18歲時創立了自己的第一家IT公司。
