Developments in Information and Knowledge Management Systems for Business Applications: Volume 9
暫譯: 商業應用資訊與知識管理系統的發展：第九卷

在本系列中，我們深入探討有效管理商業資訊的挑戰與機會。我們探索資訊處理的各個方面，以促進有效的企業管理，包括方法、技術和策略。我們的目標是提供能夠提升商業使用的資訊管理解決方案，同時分析減少數據損失和提高客戶滿意度及維護水平的策略。我們的書籍提供有關企業中資訊與知識管理不同面向的實用知識，例如資訊處理理論與模型、資訊/知識商業的好處與實施挑戰，以及為創建全球資訊社會而設計的資訊管理方法。我們還涵蓋了企業管理的數據收集與分析、現代商業智慧解決方案與數據管理、資訊行銷，以及企業資訊系統的創新發展等主題。我們的重點是高效商業資訊處理領域中的應用、好處和遭遇，並提供利用最新IT技術提升績效的解決方案。

Prof. Peter Starchoň, Prof. Mgr., Ph.D., Dean of Faculty of Management, Comenius University in Bratislava, Slovakia. Previously, he served as Head of the Department of Marketing at Comenius University in Bratislava. He presents new marketing trends in various research projects with a special emphasis on brands. In 2006 he established the international scientific journal Marketing Science and Inspirations where he still works as editor-in-chief. In addition, he is a member of the editorial board of scientific magazines Holistic Marketing Management and Auspicia, an author or co-author of several monographs and textbooks on marketing, direct marketing, marketing communications, and branding, and more than six dozen scientific works, studies, and conference contributions. His research interests include Marketing Communication, International Marketing, Bank Marketing, Advertising and Direct Marketing, Qualitative Social Research, Quantitative Social Research, Communication, and Media.

Dr. Solomiia Fedushko is an Associate Professor at the Social Communication and Information Activities Department of the Lviv Polytechnic National University, Ukraine. She received her Ph.D. in Engineering and Docent from Lviv Polytechnic National University, Ukraine. Dr. Fedushko worked as a Vice-Dean for Bachelor Studies at the Institute of Humanities and Social Sciences for a few years. From 2022 she is a scholarship holder at the Information Systems Department, at the Faculty of Management, Comenius University in Bratislava, Slovakia. Her scientific interests lay in the field of E-commerce, Mathematical Linguistics, Social Communication, IT Project Management, and Web Mining.

Dr. Katarína Gubíniová, Assoc. Prof. JUDr. PhDr., PhD., Vice-Dean for Accreditation and Legislation.

The scientific and research activities in which is actively involved relate primarily to two areas, concretely marketing management and the legal aspects of the implementation of various marketing activities. She has been involved in the field of marketing management as part of her scientific research and publishing activities since the beginning of her professional work at the university, legal aspects were an evolutionary development connected both with studies in the study program law, as well as with the increasingly frequent negative aspects of marketing management, respectively social criticism of marketing occurs in theory and practice. Due to the fact that the flexibility of the organization from the point of view of marketing management and its readiness for change is decided by several market actors (organizations, respectively competition, customers, but also the state), it is necessary to place increasingly emphasis on environmental, ethical and effective elements of marketing management, which are possible and analysed precisely at the level of examining the legal aspects of the implementation of marketing activities. She also deals with the mentioned areas and their interconnection in the context of modern marketing management in all research projects in which she is currently involved as a co-investigator.

彼得·斯塔爾喬（Prof. Peter Starchoň），管理學院院長，斯洛伐克布拉提斯拉瓦的科門紐斯大學教授、碩士、博士。他曾擔任科門紐斯大學市場行銷系主任。他在各種研究項目中介紹新的市場行銷趨勢，特別強調品牌。2006年，他創立了國際科學期刊《市場行銷科學與靈感》（Marketing Science and Inspirations），並至今擔任主編。此外，他還是科學期刊《整體市場管理》（Holistic Marketing Management）和《Auspicia》的編輯委員會成員，並且是多部市場行銷、直接行銷、市場行銷傳播和品牌等專著和教科書的作者或合著者，以及六十多篇科學論文、研究和會議貢獻的作者。他的研究興趣包括市場行銷傳播、國際市場行銷、銀行行銷、廣告和直接行銷、質性社會研究、量性社會研究、傳播和媒體。

索洛米亞·費杜什科（Dr. Solomiia Fedushko）是烏克蘭利維夫理工國立大學社會傳播與信息活動系的副教授。她在烏克蘭利維夫理工國立大學獲得工程學博士學位及副教授資格。費杜什科博士曾在人文與社會科學學院擔任學士學位副院長數年。自2022年起，她成為斯洛伐克布拉提斯拉瓦科門紐斯大學信息系統系的獎學金獲得者。她的科學興趣集中在電子商務、數學語言學、社會傳播、IT專案管理和網路挖掘等領域。

卡塔莉娜·古比尼歐娃（Dr. Katarína Gubíniová），副教授，法學博士，哲學博士，博士，負責認證和立法的副院長。

她積極參與的科學和研究活動主要涉及兩個領域，具體為市場管理和各種市場活動實施的法律方面。自她在大學的專業工作開始以來，她就一直參與市場管理領域的科學研究和出版活動，法律方面則是與法律學程的學習以及市場管理中日益頻繁的負面現象或社會對市場行銷的批評有關。由於市場管理的組織靈活性及其對變革的準備程度受到多個市場參與者（組織、競爭對手、客戶以及國家）的影響，因此必須越來越強調市場管理中的環境、倫理和有效性元素，這些元素可以在研究市場活動實施的法律方面時進行分析。她還在所有目前參與的研究項目中探討這些領域及其相互關聯，並作為共同研究者進行研究。