Next Generation Entrepreneurship: Convergence of Innovation, Technology, and Society
暫譯: 下一代創業：創新、技術與社會的融合
Rajagopal, Goncalves, Marcus, Zlatev, Vladimir
- 出版商: Palgrave MacMillan
- 出版日期: 2026-01-13
- 售價: $7,970
- 貴賓價: 9.8 折 $7,810
- 語言: 英文
- 頁數: 566
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 3031985125
- ISBN-13: 9783031985126
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相關分類:
管理與領導 Management-leadership
海外代購書籍(需單獨結帳)
相關主題
商品描述
This volume explores the evolving landscape of entrepreneurship, with a focus on the integration of innovation and technology in entrepreneurial practices and Industry 5.0. It discusses the role of entrepreneurship in economic development, the challenges faced by small and medium enterprises (SMEs), and the impact of artificial intelligence (AI) and machine learning (ML) on managerial decisionmaking. It addresses the effect of transcending growth of information and communication technology on entrepreneurship to gain competitive edge.
商品描述(中文翻譯)
本卷探討創業的演變景觀，重點在於創新與技術在創業實踐及工業5.0中的整合。它討論了創業在經濟發展中的角色、中小企業（SMEs）面臨的挑戰，以及人工智慧（AI）和機器學習（ML）對管理決策的影響。它還探討了超越資訊與通信技術增長對創業的影響，以獲得競爭優勢。
作者簡介
Rajagopal is Distinguished Professor of Marketing at EGADE Business School of Tecnologico de Monterrey at Mexico City Campus and Visiting Professor at Metropolitan College Boston University. Marcus Goncalves is Associate Professor of the Practice of Administrative Sciences at Metropolitan College, Boston University. Vladimir Zlatev is Associate Professor of Practice at Metropolitan College, Boston University, USA and an entrepreneur with extensive experience in industrial engineering and corporate management.
作者簡介(中文翻譯)
Rajagopal是墨西哥城Tecnologico de Monterrey的EGADE商學院行銷學特聘教授，並且是波士頓大學都會學院的客座教授。 Marcus Goncalves是波士頓大學都會學院行政科學實務副教授。 Vladimir Zlatev是美國波士頓大學都會學院的實務副教授，並且是一位在工業工程和企業管理方面擁有豐富經驗的企業家。
