Ethnicity in the Fashion Business: Design, Communication and Beyond
暫譯: 時尚產業中的族群：設計、溝通與更多
Dana, Léo-Paul, Vignali, Gianpaolo, Ryding, Daniella
- 出版商: Springer
- 出版日期: 2026-01-10
- 售價: $8,240
- 貴賓價: 9.5 折 $7,828
- 語言: 英文
- 頁數: 475
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 303199020X
- ISBN-13: 9783031990205
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相關分類:
行銷/網路行銷 Marketing
海外代購書籍(需單獨結帳)
相關主題
商品描述
This book demonstrates the multi-disciplinary nature of the contemporary fashion industry. Edited and authored by leading scholars and industry experts, this comprehensive volume explores how ethnicity influences every facet of fashion--from design and production to marketing and consumption. Drawing on theoretical frameworks, with practical application, this book examines how designers incorporate ethnic motifs and traditions into their collections while navigating issues of cultural appropriation and authenticity. The role of ethnicity in shaping fashion communication and business strategies, including advertising campaigns, social media branding, and runway presentations is further examined. Moreover, it sheds light on the business dynamics of ethnic fashion markets, exploring the challenges, opportunities and future directions faced by entrepreneurs and enterprises within diverse consumer market.
商品描述(中文翻譯)
本書展示了當代時尚產業的多學科特性。由領先的學者和行業專家編輯和撰寫，這本綜合性著作探討了族裔如何影響時尚的每一個面向——從設計和生產到行銷和消費。該書基於理論框架，並結合實際應用，檢視設計師如何在融入族裔圖案和傳統的同時，應對文化挪用和真實性等議題。此外，本書進一步探討了族裔在塑造時尚傳播和商業策略中的角色，包括廣告活動、社交媒體品牌塑造和時裝秀展示。更重要的是，它揭示了族裔時尚市場的商業動態，探索了企業家和企業在多元消費市場中面臨的挑戰、機會和未來方向。
作者簡介
Léo-Paul Dana is a Visiting Professor at Université Paris 1, Panthéon-Sorbonne in France. He is also affiliated with LUT School of Business and Management at Lappeenranta University of Technology in Finland, and he holds a professorship at Dalhousie University in Canada. A graduate of McGill University, he has served as a Marie Curie Fellow at Princeton University and as a Visiting Professor at INSEAD and Kingston University.
Gianpaolo Vignali is a Professor of Sustainable Fashion Business and co-lead of The SAFE Futures (Sustainable Approaches in Fashion Entrepreneurship) Research Group at Manchester Metropolitan University in the United Kingdom. Gianpaolo's notable contributions to academia encompass the publication of over 70 papers and books in the realm of Marketing and Management, including texts and papers published by Springer Nature and Palgrave, as well as those included in the Journal of Consumer Behaviour, The Social Enterprise Journal, and The Journal of Fashion Marketing and Management. Additionally, he has established himself as a distinguished presenter at various international conferences.
Daniella Ryding is a Professor of Fashion Marketing and is both an editor and an author of several fashion business textbooks for the Palgrave Series in Luxury Fashion Retailing and Springer Nature. She is affiliated with Manchester Metropolitan University in the United Kingdom. The author has published over 50 peer-reviewed papers in leading business journals within the field of marketing, including, but not limited to, the Journal of Retailing and Consumer Services, the European Business Review, the International Journal of Consumer Studies, the Social Enterprise Journal, and the Journal of Fashion Marketing and Management. The author enjoys collaborating with a network of international academics to develop contemporary marketing thought. Daniella has a passion for researching consumers in their locations and environments within the areas of digital marketing and the circular economy.
Songyi Yan is a Senior Lecturer at Manchester Metropolitan University in the United Kingdom. Dr. Yan explores modular fashion's definition and companies' sustainable material communication. Her recent work includes "What is Modular Fashion: Towards A Common Definition" and "How do companies communicate their 'sustainable' material innovations on company websites?". Dr. Yan also investigates circular business models and microfiber pollution's consumer perspective, contributing significantly to understanding sustainability in the fashion industry.
作者簡介(中文翻譯)
Léo-Paul Dana 是法國巴黎第一大學（Université Paris 1, Panthéon-Sorbonne）的訪問教授。他同時也與芬蘭拉彭倫塔科技大學（Lappeenranta University of Technology）的商業與管理學院（LUT School of Business and Management）有關聯，並在加拿大達爾豪斯大學（Dalhousie University）擔任教授。他是麥吉爾大學（McGill University）的畢業生，曾在普林斯頓大學（Princeton University）擔任瑪麗·居里研究員（Marie Curie Fellow），並在INSEAD和金斯頓大學（Kingston University）擔任訪問教授。
Gianpaolo Vignali 是英國曼徹斯特城市大學（Manchester Metropolitan University）可持續時尚商業的教授，並共同領導可持續時尚創業研究小組（The SAFE Futures）。Gianpaolo 在學術界的顯著貢獻包括發表超過70篇有關市場營銷和管理的論文和書籍，其中包括由Springer Nature和Palgrave出版的文本及論文，以及發表在《消費者行為期刊》（Journal of Consumer Behaviour）、《社會企業期刊》（The Social Enterprise Journal）和《時尚市場營銷與管理期刊》（The Journal of Fashion Marketing and Management）上的文章。此外，他在各種國際會議上也以傑出的演講者身份著稱。
Daniella Ryding 是時尚市場營銷的教授，同時也是幾本針對Palgrave奢侈品時尚零售系列和Springer Nature的時尚商業教科書的編輯和作者。她隸屬於英國曼徹斯特城市大學。該作者在市場營銷領域的主要商業期刊上發表了超過50篇經過同行評審的論文，包括但不限於《零售與消費者服務期刊》（Journal of Retailing and Consumer Services）、《歐洲商業評論》（European Business Review）、《國際消費者研究期刊》（International Journal of Consumer Studies）、《社會企業期刊》（Social Enterprise Journal）和《時尚市場營銷與管理期刊》（Journal of Fashion Marketing and Management）。該作者喜歡與國際學術網絡合作，發展當代市場營銷思想。Daniella 對於在數位市場營銷和循環經濟領域研究消費者在其地點和環境中的行為充滿熱情。
Songyi Yan 是英國曼徹斯特城市大學的高級講師。Yan 博士探討模組化時尚的定義及公司在可持續材料溝通方面的表現。她最近的研究包括《什麼是模組化時尚：朝向共同定義》和《公司如何在其網站上傳達其“可持續”材料創新？》。Yan 博士還研究循環商業模式和微纖維污染的消費者視角，對於理解時尚產業的可持續性做出了重要貢獻。
