Experimental Design
暫譯: 實驗設計

Name: Experimental Design
Price: 4275 TWD
Availability: OnlineOnly
Author: Nguyen, Mike
ISBN: 3032018382

Nguyen, Mike

出版商: Springer
出版日期: 2025-10-31
售價: $4,500
貴賓價: 9.5 折 $4,275
語言: 英文
頁數: 240
裝訂: Hardcover - also called cloth, retail trade, or trade
ISBN: 3032018382
ISBN-13: 9783032018380
相關分類: 機率統計學 Probability-and-statistics

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商品描述

This volume provides a comprehensive introduction to the principles and practices of experimental design, a cornerstone of empirical research across disciplines. Covering foundational topics such as sampling, randomization, and analysis of variance, alongside more advanced methods like factorial designs and multivariate approaches, this volume equips readers to design rigorous experiments with confidence.

Whether you're preparing for exams, conducting field studies, or planning business trials, this book offers practical guidance through real-world examples--ranging from A/B testing in digital marketing to policy evaluations in the public sector.

Designed for students, researchers, and practitioners alike, it emphasizes not only the technical aspects of design and analysis, but also the interpretation of results for decision-making. Readers will gain the skills to produce credible causal evidence and translate findings into actionable insights.

商品描述(中文翻譯)

本卷提供了實驗設計原則和實踐的全面介紹，這是各學科實證研究的基石。涵蓋了抽樣、隨機化和變異數分析等基礎主題，以及更高級的方法如因子設計和多變量方法，本書使讀者能夠自信地設計嚴謹的實驗。

無論您是在準備考試、進行實地研究，還是計劃商業試驗，本書都通過真實案例提供實用指導——範圍從數位行銷中的 A/B 測試到公共部門的政策評估。

本書旨在為學生、研究人員和實務工作者提供服務，強調設計和分析的技術方面，以及結果解釋在決策中的重要性。讀者將獲得產生可信因果證據的技能，並將研究結果轉化為可行的見解。

作者簡介

Dr. Mike Nguyen is a professor of marketing and data science whose research is deeply informed by active collaborations with firms in telecommunications, financial institutions, and digital platforms. He teaches data analytics and causal inference at both undergraduate and graduate levels, with an emphasis on business applications in marketing, finance, and strategic decision-making. His work integrates econometrics, machine learning, and experimental design to tackle real-world problems. Dr. Nguyen designs research-based solutions in partnership with industry to inform both theory and practice. This book reflects his commitment to accessibility--offering intuitive explanations for practitioners and students--while also providing the mathematical foundations and references required for graduate and PhD-level study.

作者簡介(中文翻譯)

麥克·阮博士（Dr. Mike Nguyen）是一位行銷與數據科學的教授，他的研究深受與電信、金融機構及數位平台公司之間的積極合作所啟發。他在本科及研究生階段教授數據分析和因果推斷，重點放在行銷、金融及策略決策中的商業應用。他的工作結合了計量經濟學、機器學習和實驗設計，以解決現實世界中的問題。阮博士與業界合作設計基於研究的解決方案，以促進理論與實務的相互了解。本書體現了他對可及性的承諾——為實務工作者和學生提供直觀的解釋，同時也提供研究生和博士級學習所需的數學基礎和參考資料。