Fashion Works: Proceedings of the Global Fashion Conference, October 11th-12th 2024
暫譯: 時尚作品：2024年全球時尚會議論文集，2024年10月11日至12日
Cantista, Isabel
- 出版商: Palgrave MacMillan
- 出版日期: 2026-01-20
- 售價: $8,980
- 貴賓價: 9.5 折 $8,531
- 語言: 英文
- 頁數: 249
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 3032020697
- ISBN-13: 9783032020697
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相關分類:
行銷/網路行銷 Marketing
無法訂購
商品描述
This book brings together a set of contributions through which it is possible to understand the recent evolution and the moment of disruption in which the textile and fashion industry finds itself.
Considered for a long time as a traditional industry with a reduced technological component, its competitiveness is now imposed by technological dominance, both in terms of new materials or processes based on biotechnology, and in terms of data processing and digitalization of processes, from production to omnichannel distribution, the use of metaverse and Artificial Intelligence.
In this book, the cases of the Zara and Shein brands, new materials and digitalization of processes along the entire value chain are analyzed. Everything is in transformation, including Fashion Education.
All these changes will lead to questions about the circularity and sustainability of the industry and that is also one of the aims of this book.
商品描述(中文翻譯)
本書匯集了一系列貢獻，使人們能夠理解紡織和時尚產業的近期演變以及當前所面臨的破壞性時刻。
長期以來，這個產業被視為一個傳統行業，技術成分較少，但如今其競爭力受到技術主導的影響，無論是在新材料或基於生物技術的過程方面，還是在數據處理和過程數位化方面，從生產到全通路分銷，以及元宇宙和人工智慧的使用。
本書分析了Zara和Shein品牌的案例、新材料以及整個價值鏈的過程數位化。一切都在轉型中，包括時尚教育。
所有這些變化將引發有關產業循環性和可持續性的問題，這也是本書的其中一個目標。
作者簡介
Isabel Cantista is the Dean of the School of Economics and Business Studies - University Lusíada (North) and Head of Research on Circular Economy, Innovation and Entrepreneurship at COMEGI. She is a Visiting Professor at ISEM Fashion Business School, in Madrid. In 2008, Isabel founded the Global Fashion Conference.
作者簡介(中文翻譯)
伊莎貝爾·坎蒂斯塔是盧西亞大學（北部）經濟與商業研究學院的院長，以及COMEGI循環經濟、創新與創業研究負責人。她是馬德里ISEM時尚商學院的客座教授。2008年，伊莎貝爾創立了全球時尚會議。
