Foundations of International Business: An Introduction to Trade Dynamics, Institutional Frameworks, and Strategic Operations
暫譯: 國際商業基礎：貿易動態、制度框架與策略運營導論
Kshetri, Nir
- 出版商: Palgrave MacMillan
- 出版日期: 2025-11-21
- 售價: $3,000
- 貴賓價: 9.5 折 $2,850
- 語言: 英文
- 頁數: 309
- 裝訂: Quality Paper - also called trade paper
- ISBN: 3032032431
- ISBN-13: 9783032032430
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相關分類:
經濟學 Economy
海外代購書籍(需單獨結帳)
相關主題
商品描述
This textbook provides thorough exploration of international business concepts and theories alongside a detailed analysis of current trends and developments. Divided into three parts, the first section explores the evolution of globalization, the impact of regional economic integration, and the interplay between free trade and government intervention.
Part 2 delves into the formal and informal rules governing political and economic systems, and addresses ethical dilemmas faced in international business practices.
The final section focuses on strategic decisions for entering new markets, the role of foreign direct investment, and the management of global production and supply chains, while also emphasizing the need for effective marketing, R&D strategies, and performance control mechanisms.
Students can expect valuable insights into the transformative role of emerging technologies like AI, big data, and blockchain in driving global business expansion. They will also gain practical and up-to-date knowledge essential for thriving in today's global marketplace through the book's focus on evolving globalization patterns for technology companies and the actions taken by governments to address associated challenges.
With features like "In Focus" boxes and end-of-chapter cases, this text will offer effective resources for facilitating discussions and hands-on analysis of trends and developments in international business.
商品描述(中文翻譯)
這本教科書深入探討國際商業的概念和理論，並詳細分析當前的趨勢和發展。全書分為三個部分，第一部分探討全球化的演變、區域經濟整合的影響，以及自由貿易與政府干預之間的相互作用。
第二部分深入研究政治和經濟系統的正式與非正式規則，並探討國際商業實踐中面臨的倫理困境。
最後一部分專注於進入新市場的戰略決策、外國直接投資的角色，以及全球生產和供應鏈的管理，同時強調有效的行銷、研發策略和績效控制機制的必要性。
學生可以期待獲得有關新興技術（如人工智慧、巨量資料和區塊鏈）在推動全球商業擴展中的變革性角色的寶貴見解。透過本書對科技公司不斷演變的全球化模式及政府為應對相關挑戰所採取的行動的關注，學生將獲得在當今全球市場中蓬勃發展所需的實用和最新知識。
本書還包含「焦點」框和章末案例等特色，將提供有效的資源以促進國際商業趨勢和發展的討論及實務分析。
作者簡介
Nir Kshetri is Professor of Management at the University of North Carolina-Greensboro, USA, and a Research Fellow at the Research Institute for Economics & Business Administration at Kobe University, Japan. He has been ranked among the world's top 0.03% researchers in the 2024 list of the World's Top Researchers by Stanford University and Elsevier. His research interests include blockchain, global entrepreneurship, and artificial intelligence. He has taught undergraduate and graduate-level International Business and international entrepreneurship courses for the past 19 years.
作者簡介(中文翻譯)
Nir Kshetri 是美國北卡羅來納州格林斯伯勒大學的管理學教授，以及日本神戶大學經濟與商業管理研究所的研究員。他在史丹佛大學和愛思唯爾（Elsevier）2024年全球頂尖研究人員名單中被評為全球前0.03%的研究人員。他的研究興趣包括區塊鏈（blockchain）、全球創業（global entrepreneurship）和人工智慧（artificial intelligence）。在過去19年中，他教授本科和研究生層級的國際商務（International Business）和國際創業（international entrepreneurship）課程。
