Applied Evolutionary Economics: Insights from Biology for Real-World Management
暫譯: 應用進化經濟學：來自生物學的實務管理洞見

Solberg Söilen, Klaus

Applied Evolutionary Economics: Insights from Biology for Real-World Management
  • 出版商: Springer
  • 出版日期: 2025-10-12
  • 售價: $3,380
  • 貴賓價: 9.5 折 $3,211
  • 語言: 英文
  • 頁數: 177
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 3032036828
  • ISBN-13: 9783032036827
  • 相關分類: 管理與領導 Management-leadership

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相關主題

商品描述

This book provides an introduction to concepts in evolutionary theory, such as competition, variability, and adaptation, and how they can be applied to find solutions for real-world management problems. Although the book discusses theories in economics and biology, it is written in an accessible style for practitioners working in business and management. Topics covered include: core economic assumptions, the role of dialectics in building dynamic economic models, the history of evolutionary thought, the evolution of markets, and how resilient economies mirror biological ecosystems. The final chapter discusses the limitations of neoclassical economic models to account for real-world complexity. The book distinguishes itself from similar books in the market due to its brevity and its focus on usability, where others are theoretical but lack clear descriptions of applications.

商品描述(中文翻譯)

本書介紹了進化理論中的概念，例如競爭、變異性和適應性，以及如何將這些概念應用於解決現實世界中的管理問題。雖然本書討論了經濟學和生物學的理論，但以易於理解的風格撰寫，適合在商業和管理領域工作的實務者。涵蓋的主題包括：核心經濟假設、辯證法在建立動態經濟模型中的角色、進化思想的歷史、市場的演變，以及韌性經濟如何反映生物生態系統。最後一章討論了新古典經濟模型在解釋現實世界複雜性方面的局限性。本書與市場上類似書籍的不同之處在於其簡潔性和對可用性的重視，而其他書籍則偏重於理論，卻缺乏對應用的清晰描述。

作者簡介

Klaus Solberg Söilen is an Economist and Professor of Business Administration at Halmstad University (Halmstad, Sweden). His research interests include intelligence studies, digital marketing, and geoeconomics. He has served as Editor-in-Chief of the Journal of Intelligence Studies in Business (JISIB) and has authored various books, including Market Intelligence: Building Strategic Insight (CEIBS Press, 2009), Digital Marketing (Springer, 2024), and Intelligence Studies in Business (Springer, 2024).

作者簡介(中文翻譯)

Klaus Solberg Söilen 是瑞典哈爾姆斯塔大學（Halmstad University）的經濟學家及商業管理教授。他的研究興趣包括情報研究、數位行銷和地緣經濟學。他曾擔任《商業情報研究期刊》（Journal of Intelligence Studies in Business, JISIB）的主編，並著有多本書籍，包括《市場情報：建立策略洞察》（Market Intelligence: Building Strategic Insight, CEIBS Press, 2009）、《數位行銷》（Digital Marketing, Springer, 2024）和《商業中的情報研究》（Intelligence Studies in Business, Springer, 2024）。

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