Media Ecology for the 21st Century: Theories of Culture, Communications, and Consciousness
暫譯: 21世紀媒介生態學：文化、傳播與意識的理論
Myers, Jack
- 出版商: Palgrave MacMillan
- 出版日期: 2025-11-16
- 售價: $6,440
- 貴賓價: 9.8 折 $6,311
- 語言: 英文
- 頁數: 199
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 3032040310
- ISBN-13: 9783032040312
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商品描述
This book frames "theories" as tools for understanding and applying real-world phenomena, bridging classic scholarship with the unprecedented challenges and opportunities posed by machine intelligence, digital platforms, and shifting cultural dynamics. Structured in four sections--Foundational Media Theories, Interaction and Impact Theories, Critical Media Perspective Theories, and Advanced and Future-Facing Theories--the textbook progresses from essential theories like Marshall McLuhan's and Neil Postman's Media Ecology Theory to cutting-edge concepts like Ambient Media and Attention Economy Theories. With chapters addressing topics such as algorithmic influence, media ecology, participatory media, and posthuman digital embodiment, the book offers a holistic view of media's past, present, and evolving futures. The 12 future-focused media theories presented include the introduction of Quantum Media Theory and Gestalt Media Theory as an integrated, cross-disciplinary, approach to understanding media theory from a wholistic "whole is more than the sum of its parts" perspective.
商品描述(中文翻譯)
本書將「理論」視為理解和應用現實世界現象的工具，橋接經典學術與機器智慧、數位平台及文化動態變遷所帶來的前所未有的挑戰與機會。書籍分為四個部分——基礎媒體理論、互動與影響理論、批判媒體視角理論，以及進階與未來導向理論——教材從馬歇爾·麥克盧漢（Marshall McLuhan）和尼爾·波斯特曼（Neil Postman）的媒體生態理論等基本理論，逐步深入到如環境媒體（Ambient Media）和注意力經濟（Attention Economy）理論等前沿概念。書中涵蓋的章節探討了算法影響、媒體生態、參與式媒體及後人類數位具身等主題，提供了媒體過去、現在及不斷演變的未來的整體觀。書中提出的12個未來導向的媒體理論包括量子媒體理論（Quantum Media Theory）和格式塔媒體理論（Gestalt Media Theory）的介紹，這些理論作為一種整合的跨學科方法，從「整體大於部分之和」的視角來理解媒體理論。
作者簡介
Jack Myers is a Senior Lecturer on New Media Theory at the University of Arizona School of Information Sciences, author of The Myers Report column at Substack, and founder of the MediaVillage Education Foundation. He was an adjunct professor of Media Business at NYU Steinhardt. His honors include the Excellence in Education Award from the Global Forum on Education & Learning, the George Foster Peabody Award, Academy and EMMY Award nominations for documentary filmmaking, the Crystal Heart Award from the Heartland Film Festival, the World Music Award as its producer, and a Top 10 Most Admired Leader in Tech by Pinnacle Tech Insights.
作者簡介(中文翻譯)
傑克·邁爾斯是亞利桑那大學資訊科學學院的新媒體理論高級講師，也是Substack上《邁爾斯報告》專欄的作者，並創立了MediaVillage教育基金會。他曾擔任紐約大學斯坦哈特媒體商業的兼任教授。他的榮譽包括全球教育與學習論壇的卓越教育獎、喬治·福斯特·皮博迪獎、紀錄片製作的奧斯卡和艾美獎提名、心地電影節的水晶心獎、世界音樂獎的製作人，以及Pinnacle Tech Insights評選的科技界十大最受尊敬領導者。
