Collection and Analysis of Text Data in Sensory and Consumer Science
暫譯: 感官與消費科學中的文本數據收集與分析

Visalli, Michel, Galmarini, Mara Virginia

Collection and Analysis of Text Data in Sensory and Consumer Science
  • 出版商: Springer
  • 出版日期: 2026-01-03
  • 售價: $8,120
  • 貴賓價: 9.5 折 $7,714
  • 語言: 英文
  • 頁數: 286
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 3032048508
  • ISBN-13: 9783032048509
  • 相關分類: Text-mining

    • 海外代購書籍(需單獨結帳)

相關主題

商品描述

Understanding how consumers truly perceive products is at the heart of sensory and consumer science. While traditional surveys rely on limited, predefined response options, open-ended questions invite participants to describe their sensory experiences in their own words, offering richer and more nuanced insights into individual perceptions and preferences. Building on this shift toward more expressive forms of data researchers now have access to vast, unstructured text data--from online reviews to social media posts--offering unprecedented opportunities to explore consumer opinions and sentiments. Thanks to advancements in natural language processing, the use of text data is also rapidly gaining traction. Collection and Analysis of Text Data in Sensory and Consumer Science provides a comprehensive overview of modern text-based research methods. From experimental approaches to data collection, to the reuse of large-scale online corpora, and their analysis through methods such as multiple-response correspondence analysis, sentiment analysis, co-occurrence networks, and netnography, this volume explores a broad array of tools and methodologies. It also adopts the multidisciplinary perspective the subject requires, drawing from neuroscience, psychology, and knowledge engineering to deepen our understanding of language, perception, and text data structuring. For researchers aiming to enrich their understanding of consumer perception, Collection and Analysis of Text Data in Sensory and Consumer Science will prove a novel and invaluable guide.

商品描述(中文翻譯)

理解消費者如何真正感知產品是感官與消費者科學的核心。傳統調查依賴有限的預定回應選項，而開放式問題則邀請參與者用自己的話描述他們的感官體驗，提供更豐富且更細緻的見解，讓我們了解個體的感知和偏好。在這種向更具表達性的數據形式轉變的基礎上，研究人員現在可以訪問大量的非結構化文本數據——從線上評論到社交媒體帖子——這為探索消費者意見和情感提供了前所未有的機會。得益於自然語言處理的進步，文本數據的使用也在迅速獲得關注。《感官與消費者科學中的文本數據收集與分析》提供了現代基於文本的研究方法的全面概述。從實驗方法到數據收集，再到大型線上語料庫的重用，以及通過多重回應對應分析、情感分析、共現網絡和網絡人類學等方法進行的分析，本書探討了廣泛的工具和方法論。它還採取了該主題所需的多學科視角，借鑒神經科學、心理學和知識工程，以加深我們對語言、感知和文本數據結構的理解。對於希望豐富其對消費者感知理解的研究人員來說，《感官與消費者科學中的文本數據收集與分析》將成為一本新穎且無價的指南。

作者簡介

Michel Visalli is a research engineer at the Centre for Taste and Feeding Behavior (National Research Institute for Agriculture, Food and Environment). He holds a Master's degree in Computer Science and Statistics, and a PhD in Sensory and Consumer Science. He develops innovative research methods and software grounded in real-life contexts, combining experimental, behavioral, and data-driven approaches. His work incorporates FAIR-by-design principles and spans temporal sensory perception and affective measurements, natural language processing, indirect methods for assessing preferences, and the analysis of food consumption practices. He has published extensively in leading journals and serves on the editorial boards of several journals."

"Mara Galmarini is a Food Technologist (UCA) with a PhD in Bromatology from the University of Buenos Aires. She is an Independent Researcher at the National Scientific and Technical Research Council (CONICET) in Argentina and a full-time professor at Universidad Torcuato Di Tella in sensory science and consumer behavior. A former Marie Curie Fellow, she has authored numerous scientific publications in peer-reviewed journals and participated in international research collaborations with focus on sensory methods and cross-cultural studies. She teaches undergraduate and graduate courses in behavioral science, and actively promotes science communication through social media, tv shows, public talks, and writing in national newspapers

作者簡介(中文翻譯)

米歇爾·維薩利（Michel Visalli）是國家農業、食品與環境研究所的味覺與進食行為中心的研究工程師。他擁有計算機科學與統計的碩士學位，以及感官與消費科學的博士學位。他開發基於現實情境的創新研究方法和軟體，結合實驗、行為和數據驅動的方法。他的工作融入了設計時考慮公平性（FAIR-by-design）原則，涵蓋了時間感官知覺和情感測量、自然語言處理、評估偏好的間接方法，以及食品消費實踐的分析。他在多個領先期刊上發表了大量文章，並擔任幾本期刊的編輯委員會成員。

瑪拉·加爾馬里尼（Mara Galmarini）是阿根廷國立大學（UCA）的食品技術專家，擁有布宜諾斯艾利斯大學的食品學博士學位。她是阿根廷國家科學技術研究委員會（CONICET）的獨立研究員，並在托爾夸托·迪·泰拉大學擔任全職教授，專注於感官科學和消費者行為。作為前瑪麗·居里研究員，她在同行評審的期刊上發表了大量科學出版物，並參與了專注於感官方法和跨文化研究的國際研究合作。她教授本科和研究生的行為科學課程，並通過社交媒體、電視節目、公共演講和在國家報紙上撰寫文章，積極推廣科學傳播。

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