The Digital Practice: Proven Marketing Tactics for Today's Physician
暫譯: 數位實踐：當今醫師的有效行銷策略

Quinn, Campion

The Digital Practice: Proven Marketing Tactics for Today's Physician
  • 出版商: Springer
  • 出版日期: 2025-10-30
  • 售價: $5,890
  • 貴賓價: 9.5 折 $5,596
  • 語言: 英文
  • 頁數: 328
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 3032077443
  • ISBN-13: 9783032077448
  • 相關分類: 行銷/網路行銷 Marketing

    • 海外代購書籍(需單獨結帳)

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商品描述

This book shows healthcare leaders how to translate digital touchpoints into measurable growth for their medical practice--without tripping HIPAA tripwires or burning precious budget. Physicians, clinics, and hospital systems can no longer rely on word-of-mouth or billboard ads. More than half of U.S. adults now research a doctor online before booking, and 54 percent of primary-care visits already touch telehealth. This book is a practical, data-rich road map that guides readers from "How do I get found?" to "How do I prove ROI to the CFO?"

Twenty-two tightly sequenced chapters begin with foundational concepts--digital consumer behavior and the legal basics of online promotion--and progress to advanced tactics such as AI-driven predictive analytics and virtual-reality patient education. The narrative arc moves the reader along the exact path a practice must follow to launch, optimize, and future-proof its digital presence. Early chapters explain why physicians must meet patients where they already search online, while later chapters quantify how smart data analysis supercharges campaign ROI.

Every tactic is paired with the relevant U.S. privacy rule or advertising statute. Boxes supply SMART-goal worksheets, consent-form boilerplates, influencer-vetting checklists, and a downloadable ROI calculator. Detailed walkthroughs of Google Analytics, Sprout Social, Tableau, and comparable platforms help busy teams pick the right dashboard fast. Each section closes with real results and a dedicated "Emerging Technologies" chapter demystifies AI chatbots, augmented reality, and 5G-enabled telehealth, showing readers where to invest next. The book closes with scenario analyses and a checklist for staying agile in an algorithm-driven future.

This is an ideal guide for all physicians running a medical practice.

商品描述(中文翻譯)

這本書向醫療領導者展示如何將數位接觸點轉化為可衡量的醫療實踐增長——而不會觸犯 HIPAA 的法律紅線或浪費寶貴的預算。醫生、診所和醫院系統不再能依賴口耳相傳或廣告牌。超過一半的美國成年人在預約之前會在線上搜尋醫生，而54%的初級護理就診已經涉及遠距醫療。這本書是一個實用且數據豐富的路線圖，指導讀者從「我該如何被找到？」到「我該如何向 CFO 證明投資回報率？」。

二十二個緊密排列的章節從基礎概念開始——數位消費者行為和線上推廣的法律基礎——並進展到高級策略，如 AI 驅動的預測分析和虛擬實境病人教育。敘述的弧線引導讀者沿著醫療實踐必須遵循的確切路徑，以啟動、優化和未來證明其數位存在。早期章節解釋了為什麼醫生必須在患者已經在線搜尋的地方與他們會面，而後面的章節則量化了智能數據分析如何提升活動的投資回報率。

每個策略都與相關的美國隱私法規或廣告法規相對應。書中提供 SMART 目標工作表、同意書範本、影響者審核清單以及可下載的投資回報率計算器。詳細的 Google Analytics、Sprout Social、Tableau 和類似平台的操作指南幫助忙碌的團隊快速選擇合適的儀表板。每個部分結尾都有實際結果，並且專門的「新興技術」章節揭開了 AI 聊天機器人、擴增實境和 5G 支援的遠距醫療的神秘面紗，向讀者展示下一步的投資方向。書的結尾包含情境分析和在算法驅動的未來中保持靈活的檢查清單。

這是一本適合所有經營醫療實踐的醫生的理想指南。

作者簡介

Campion Quinn, MD, FACP, MHA, is a physician-educator and health-care leader whose career bridges clinical practice, academia, and medical innovation. Board-certified in four specialties and a Fellow of the American College of Physicians, he earned his MHA with a focus on health-care management and finance. As an Associate Professor of Medicine at the State University of New York, Dr. Quinn has guided medical students through complex diagnostic and treatment challenges. He has authored numerous journal articles and textbooks on clinical decision-making, medicolegal issues, and health-system management, and has published three other books on the use of AI in medicine. In industry roles at Johnson & Johnson, Sanofi-Aventis, and DBV Pharmaceuticals, he built educational programs and forged partnerships with key opinion leaders. Dr. Quinn later served as Medical Director and Chief Medical Officer for managed-care organizations, including GHI, USI Care Management, and Vytra Healthcare. Today, he consults independently with pharmaceutical and medical-education firms. His textbook, Generative AI for Medical Students (Springer, 2025), equips medical students with practical skills in generative AI, transforming tomorrow's clinicians into confident, tech-savvy practitioners.

作者簡介(中文翻譯)

Campion Quinn醫學博士，FACP，MHA，是一位醫師教育者和醫療領導者，其職業生涯橫跨臨床實踐、學術界和醫療創新。他在四個專科獲得董事會認證，並且是美國內科醫學會的院士，專注於醫療管理和財務的MHA學位。他目前是紐約州立大學的內科副教授，指導醫學生應對複雜的診斷和治療挑戰。他撰寫了多篇期刊文章和教科書，內容涵蓋臨床決策、醫療法律問題和健康系統管理，並出版了三本關於人工智慧在醫學中應用的書籍。在強生、賽諾菲-安萬特和DBV製藥等公司的行業角色中，他建立了教育計劃並與關鍵意見領袖建立了夥伴關係。Quinn醫生後來擔任了多家管理醫療組織的醫療主任和首席醫療官，包括GHI、USI Care Management和Vytra Healthcare。如今，他獨立為製藥和醫療教育公司提供諮詢。他的教科書《Generative AI for Medical Students》（Springer，2025）為醫學生提供了生成式人工智慧的實用技能，將未來的臨床醫師轉變為自信且精通科技的從業者。

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