Operations Research and Management: Quantitative Methods for Planning and Decision-Making in Business and Economics
暫譯: 運籌學與管理：商業與經濟中的規劃與決策定量方法
Peren, Franz W., Neifer, Thomas
相關主題
商品描述
This textbook introduces quantitative methods in operations management based on operational research. Written for undergraduate and graduate students as well as practitioners, this book serves as a valuable compendium of essential tools for project planning, control and strategic decision making.
Drawing on the expertise of both senior academics and experienced practitioners, the descriptions of each tool are a harmonious blend of theoretical insight and real-world applicability. With a focus on accessibility, the authors have thoughtfully combined abstract concepts with easy-to-follow examples and detailed case studies. This new second edition features four new chapters and has been fully revised and updated, including new material on topics such as decision theory and Gantt charts.
Readers will benefit from the wealth of well-explained recommendations and practical problem-solving approaches, where the book provides guidance on how to solve the problems presented using commercial software. Whether refining project management, optimising operations, or making strategic decisions, this book equips readers with the knowledge and skills needed to excel in the dynamic field of operations management.
商品描述(中文翻譯)
這本教科書介紹了基於運營研究的運營管理定量方法。該書為本科生、研究生以及實務工作者所撰寫，是項目規劃、控制和戰略決策所需基本工具的寶貴彙編。
本書結合了資深學者和經驗豐富的實務工作者的專業知識，對每個工具的描述和理論見解及實際應用之間達成了和諧的融合。作者專注於可讀性，巧妙地將抽象概念與易於理解的範例和詳細的案例研究相結合。這本全新修訂的第二版新增了四個章節，並進行了全面的修訂和更新，包括有關決策理論和甘特圖的新材料。
讀者將受益於大量清晰解釋的建議和實用的問題解決方法，書中提供了如何使用商業軟體解決所提出問題的指導。無論是精煉項目管理、優化運營，還是做出戰略決策，本書都為讀者提供了在動態運營管理領域中脫穎而所需的知識和技能。
作者簡介
Franz W. Peren is a professor of business administration at the Bonn-Rhein-Sieg University, Germany, specializing in quantitative methods. He has been teaching business mathematics, business statistics, and quantitative methods in planning, taxation, and controlling within operational and strategic management since 1993, mainly at German universities of applied sciences. He has also taught and conducted research as a visiting professor at the University of Victoria in Victoria, BC, Canada, and at Columbia University in New York City, USA. Peren's practical experience includes acting as an adviser to the German automobile industry in the German Federal Ministry of Economics and as a strategy consultant for international enterprises. He is also a scientific director at the Institute for Regulation and Governance in Bonn, Germany.
Thomas Neifer is a research associate at the Bonn-Rhein-Sieg University of Applied Sciences. He received his doctorate in business informatics from the University of Siegen, focusing on data-driven value creation and the design of digital services. His research examines recommendation and reputation mechanisms, sustainable food consumption, and mobility services. He places particular emphasis on linking business, consumer, and data perspectives to develop innovative data-driven business models. As a lecturer, he teaches courses in operations research, data science, business informatics, statistics, and economics, integrating practice-oriented and interdisciplinary approaches.作者簡介(中文翻譯)
Franz W. Peren 是德國波恩-萊茵-西格大學的商業管理教授，專注於定量方法。自1993年以來，他主要在德國應用科技大學教授商業數學、商業統計以及在運營和戰略管理中的規劃、稅務和控制的定量方法。他還曾作為訪問教授在加拿大不列顛哥倫比亞省的維多利亞大學和美國紐約市的哥倫比亞大學教授和進行研究。Peren的實務經驗包括擔任德國聯邦經濟部對德國汽車產業的顧問，以及為國際企業提供戰略諮詢。他同時也是德國波恩的監管與治理研究所的科學主任。
Thomas Neifer 是波恩-萊茵-西格應用科技大學的研究助理。他在西根大學獲得商業資訊學博士學位，專注於數據驅動的價值創造和數位服務的設計。他的研究探討推薦和聲譽機制、可持續食品消費以及移動服務。他特別強調將商業、消費者和數據視角相結合，以開發創新的數據驅動商業模式。作為講師，他教授運籌學、數據科學、商業資訊學、統計學和經濟學等課程，整合實務導向和跨學科的方法。
