The Impact of Marketing Strategies on Society: Examining Critical Aspects of Marketing and Their Implications for Societal Well-Being
暫譯: 行銷策略對社會的影響：探討行銷的關鍵面向及其對社會福祉的影響

這本編輯集提供了行銷管理如何影響社會的全面分析。作者調查了行銷策略如何與社會福祉交叉，並提供了應對複雜倫理和社會問題的建議。每一章探討行銷的關鍵面向，例如品牌建立、定價、社會行銷、影響者行銷和社交媒體，並檢視企業行銷管理策略對社會的影響。通過對現有文獻的深入探索以及對現實案例的分析，本書旨在解決行銷決策的更廣泛影響，並促進對行銷與社會之間互動的更深刻理解。

Nimet Uray is a Professor of Marketing at Kadir Has University, Türkiye. Her research streams mainly focus on customer behavior and customer relationship management, marketing communications, marketing operations, and technology interfaces. Her studies have appeared in leading international journals, and she has led various research projects funded by National and International Research Organizations.

Meltem Kiygi-Calli is an Associate Professor of Marketing at Kadir Has University, Türkiye. Her research particularly covers innovative contributions to advertising research, forecasting, and operations management through the application of hierarchical models to high-frequency data. Her work has been published in top-tier international journals and she has contributed to book chapters on various marketing-related topics, including corporate social responsibility in packaging considering environmental and social issues, published by Springer. Her dedication to academia is demonstrated through her active involvement in research projects and conference presentations globally.

Petek Tosun is an Associate Professor of Marketing at the Business Administration Department at Kadir Has University, Türkiye. She is interested in the intersection of marketing and consumer well-being, e.g. marketing-society interaction and the potential of marketing to shape a more sustainable business cycle and healthier, wealthier, and happier consumers. Her research fields include consumer behavior, services marketing, and brand management, covering the main topics of consumer well-being, sustainability, value co-creation, and service quality.

Nimet Uray 是土耳其卡迪爾哈斯大學的行銷學教授。她的研究主要集中在顧客行為和顧客關係管理、行銷傳播、行銷運營以及技術介面。她的研究成果已發表於多本國際知名期刊，並且她曾主導多個由國家和國際研究機構資助的研究項目。 Meltem Kiygi-Calli 是土耳其卡迪爾哈斯大學的行銷學副教授。她的研究特別涵蓋了對廣告研究、預測和運營管理的創新貢獻，透過將階層模型應用於高頻數據。她的研究成果已發表於頂尖國際期刊，並且她對於各種行銷相關主題的書籍章節也有貢獻，包括由Springer出版的考量環境和社會議題的包裝企業社會責任。她對學術界的奉獻透過她在全球研究項目和會議報告中的積極參與得以展現。 Petek Tosun 是土耳其卡迪爾哈斯大學商業管理系的行銷學副教授。她對行銷與消費者福祉的交集感興趣，例如行銷與社會的互動，以及行銷在塑造更可持續的商業循環和更健康、更富裕、更快樂的消費者方面的潛力。她的研究領域包括消費者行為、服務行銷和品牌管理，涵蓋消費者福祉、可持續性、價值共創和服務品質等主要主題。