Diversify or Die: Why the Future of Sports Is Entertainment
暫譯: 多元化或死亡：體育未來為何是娛樂

Name: Diversify or Die: Why the Future of Sports Is Entertainment
Price: 2878 TWD
Availability: OnlineOnly
Author: Schmidt, Sascha L.
ISBN: 3032085373

Schmidt, Sascha L.

出版商: Springer
出版日期: 2026-04-17
售價: $3,030
貴賓價: 9.5 折 $2,878
語言: 英文
頁數: 304
裝訂: Hardcover - also called cloth, retail trade, or trade
ISBN: 3032085373
ISBN-13: 9783032085375
相關分類: 心靈勵志 Inspiration

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商品描述

Diversify or Die: Why the Future of Sports is Entertainment argues that sports is no longer just a game. Driven by technology and professional investors, sports has become a global stage converging film, music, fashion, and celebrity culture.
Athletes are creators. Clubs are media brands. Fans are stakeholders. The boundaries are dissolving, and a new entertainment super-sector is taking shape where only those who embrace diversification will thrive.
Professor Sascha L. Schmidt--editor of the global bestseller 21st Century Sports--once again unites cutting-edge insights from international experts across academia and business. In this collection of essays, they share innovative strategies and concrete examples of how leading clubs, leagues, and media companies embrace diversification while preserving their core identity.
Whether you are a sports executive, an investor, a media strategist, or simply a curious fan, this book is the first roadmap for navigating the future of sports and entertainment, transforming uncertainty into opportunity. Adapt to this entertainment-first era or risk being left behind.

商品描述(中文翻譯)

《多元化或死亡：體育的未來為何是娛樂》主張體育不再僅僅是一場比賽。在科技和專業投資者的驅動下，體育已成為一個全球舞台，融合了電影、音樂、時尚和名人文化。
運動員是創作者。俱樂部是媒體品牌。粉絲是利益相關者。界限正在消融，一個新的娛樂超級行業正在形成，只有那些擁抱多元化的組織才能繁榮。
教授 Sascha L. Schmidt——全球暢銷書《21世紀體育》的編輯，再次匯聚了來自學術界和商業界的國際專家的前沿見解。在這本隨筆集裡，他們分享了創新的策略和具體的例子，展示了領先的俱樂部、聯賽和媒體公司如何在保持核心身份的同時擁抱多元化。
無論您是體育高管、投資者、媒體策略師，還是單純的好奇粉絲，這本書都是導航體育和娛樂未來的第一本路線圖，將不確定性轉化為機會。適應這個以娛樂為先的時代，否則將面臨被拋在後頭的風險。

作者簡介

Professor Sascha L. Schmidt is Chair and Academic Director of the Center for Sport and Management at the WHU - Otto Beisheim School of Management in Düsseldorf, Germany, and his research focuses on the "Future of Sport". He is also Academic Director of the European Sports Business Program, a lecturer at the Massachusetts Institute of Technology (MIT) Sports Entrepreneurship Bootcamp and a member of the Digital Initiative at Harvard Business School in Boston.