Innovation, Sustainability, and Growth in a Vuca Environment: Proceedings of the 5th International Conference on Modern Trends in Business, Hospitalit
暫譯: 在不穩定環境中的創新、可持續性與成長：第五屆國際商業與酒店現代趨勢會議論文集

這本開放存取的書籍提供了一個創建企業的藍圖，這些企業不僅在當前蓬勃發展，還能對可持續的未來做出有意義的貢獻。書中收錄了在羅馬尼亞克盧日-納波卡舉行的第五屆國際商業、款待與旅遊現代趨勢會議（ICMTBHT5）上發表的論文，重點揭示了以環保和韌性方法建立和維持企業的複雜動態。這本書還提供了可應用的框架和成功案例，重新定義了創業冒險的格局。對於對數位時代的智慧和可持續發展感興趣的研究人員、學者和專業人士，書中提供了創新的模型、案例研究和經過驗證的策略，重新定義了在不穩定、不確定、複雜和模糊（VUCA）環境中可持續商業實踐的範式。

Adina Letiția Negrușa is a Professor and the International Relations Coordinator at the Faculty of Business, Babeș-Bolyai University in Cluj-Napoca, Romania. Her expertise spans intercultural management, hospitality and hotel management, and strategic management. She has authored 18 books and book chapters, as well as more than 85 articles published in international scholarly journals. Her research covers topics such as event tourism, leadership, cultural and sustainable tourism, destination management, and strategic management. She has also served as a member or coordinator of various research and industry projects.

Monica Maria Coroş is Associate Professor at the Faculty of Business, Babeș-Bolyai University of Cluj-Napoca, Romania. She teaches subjects in the areas of management, tourism, and hospitality. Her research covers topics related to destination management organizations, sustainable tourism, rural tourism, entrepreneurship, and SMEs and adds up to over 100 articles, books, and book chapters published in national and international conferences and reputable journals and books. She is a member of the FuTourWork Horizon project dedicated to workers' wellbeing in tourism and hospitality.

阿迪娜·雷提婭·內古魯沙是羅馬尼亞克盧日-納波卡的巴貝什-博盧亞大學商學院教授及國際關係協調員。她的專業領域涵蓋跨文化管理、酒店與款待管理以及戰略管理。她已出版18本書籍和書章，以及超過85篇發表於國際學術期刊的文章。她的研究主題包括事件旅遊、領導力、文化與可持續旅遊、目的地管理以及戰略管理。她還曾擔任多個研究和產業專案的成員或協調員。 莫妮卡·瑪麗亞·科羅什是羅馬尼亞克盧日-納波卡的巴貝什-博盧亞大學商學院副教授。她教授管理、旅遊和款待領域的課程。她的研究涵蓋目的地管理組織、可持續旅遊、鄉村旅遊、創業以及中小企業等相關主題，並累計發表超過100篇文章、書籍和書章於國內外會議及知名期刊和書籍。她是專注於旅遊和款待業工作者福祉的FuTourWork Horizon專案成員。