Xr and Metaverse: Proceedings of the 10th International Xr-Metaverse Conference 2025, Maastricht, the Netherlands
暫譯: XR 與元宇宙：第十屆國際 XR-元宇宙會議 2025 論文集，荷蘭馬斯特里赫特
Tom Dieck, M. Claudia, Jung, Timothy, Han, Dai-In Danny
商品描述
This book offers a comprehensive collection of the latest research presented at the 10th International XR-Metaverse Conference held in Maastricht, The Netherlands in 2025. Its goal is to bridge the gap between academia and industry by advancing the state of the art in Metaverse, XR, AI-based AR and VR technologies, and by exploring their applications in various fields such as business, marketing, education, health care, tourism, events, fashion, entertainment, retail, and the gaming industry.
Including contributions by prominent XR scholars from around the globe, the book addresses a wide range of significant topics concerning XR and the Metaverse. Showcasing cutting-edge research outputs, it is of interest to both academics and practitioners eager to catch up on the latest developments in this rapidly evolving field.
商品描述(中文翻譯)
本書提供了在2025年於荷蘭馬斯特里赫特舉行的第十屆國際XR-元宇宙會議上發表的最新研究的綜合彙編。其目標是通過推進元宇宙、XR、基於AI的擴增實境（AR）和虛擬實境（VR）技術的最新進展，來縮短學術界與產業之間的鴻溝，並探索這些技術在商業、市場行銷、教育、醫療保健、旅遊、活動、時尚、娛樂、零售和遊戲產業等各個領域的應用。
本書匯集了來自全球知名XR學者的貢獻，涵蓋了與XR和元宇宙相關的廣泛重要主題。展示了前沿的研究成果，對於渴望了解這一快速發展領域最新動態的學術界和實務界人士均具有吸引力。
作者簡介
Dr. M. Claudia tom Dieck is Reader at the Creative Augmented and Virtual Reality Hub at Manchester Metropolitan University (UK), and the Program Chair of the annual International XR Conference. Her research interests include immersive technologies in the creative industries.
Prof. Timothy Jung is Chair Professor of XR (extended reality), Director of Creative AR & VR Hub at Manchester Metropolitan University (UK), and President of the International Association of Immersive Technology Innovation (IAITI). His research interests include AI, XR and Blockchain-powered metaverse technology innovation for well-being and quality of life.
Dr. Dai-In Danny Han is Professor at the research center Future of Food at Zuyd University of Applied Sciences, Maastricht (The Netherlands), and Senior Research Associate at the University of Johannesburg, South Africa. His research primarily focuses on the design and application of XR-enhanced experiences and their impact on consumer psychology and behavior.
Dr. Jonas Heller is Assistant Professor at Maastricht University (The Netherlands), focusing on emerging technologies in retail and service environments. He holds a Ph.D. in Digital Marketing and co-founded the DEXLab. His research explores AR/VR's impact on consumer behavior and well-being.
作者簡介(中文翻譯)
Dr. M. Claudia tom Dieck 是英國曼徹斯特城市大學創意擴增實境與虛擬實境中心的講師，也是年度國際XR會議的程式主席。她的研究興趣包括創意產業中的沉浸式技術。
Prof. Timothy Jung 是英國曼徹斯特城市大學的XR（擴展實境）講座教授，創意AR與VR中心的主任，以及國際沉浸式技術創新協會（IAITI）的會長。他的研究興趣包括人工智慧、XR和基於區塊鏈的元宇宙技術創新，以促進福祉和生活品質。
Dr. Dai-In Danny Han 是荷蘭馬斯特里赫特應用科技大學未來食品研究中心的教授，以及南非約翰尼斯堡大學的高級研究助理。他的研究主要集中在XR增強體驗的設計與應用，以及這些體驗對消費者心理和行為的影響。
Dr. Jonas Heller 是荷蘭馬斯特里赫特大學的助理教授，專注於零售和服務環境中的新興技術。他擁有數位行銷的博士學位，並共同創立了DEXLab。他的研究探討了AR/VR對消費者行為和福祉的影響。
