Memes and Politics in the UK: From Piggate to Partygate and Beyond
暫譯: 英國的迷因與政治：從豬門事件到派對門及其後

Southern, Rosalynd

Memes and Politics in the UK: From Piggate to Partygate and Beyond
  • 出版商: Palgrave MacMillan
  • 出版日期: 2026-02-25
  • 售價: $6,620
  • 貴賓價: 9.5 折 $6,289
  • 語言: 英文
  • 頁數: 219
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 3032120942
  • ISBN-13: 9783032120946
  • 相關分類: 行銷/網路行銷 Marketing

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商品描述

"This landmark book is the first to fully explain how memes have become a critical part of UK politics. Through rich and convincing empirical analysis, Southern reveals how digital humour is transforming citizen participation, elite communication, and the very nature of political discourse. A must-read for anyone seeking to understand the evolution of digital political culture and its profound impact on democracy."

- James Dennis, Researcher at Lusófona University, Portugal

"From 'shitposts' to 'Karen memes', political communication is changing and Rosalynd Southern is a lively guide to the pithy world of memes. A cutting-edge study that deserves to be read.

-- Stephen Coleman, Emeritus Professor of Political Communication, University of Leeds, UK

In 2015, a story emerged alleging that then-Prime Minister David Cameron had placed 'a private part of his anatomy' into the mouth of a dead pig's head during an initiation ceremony at the University of Oxford. Upon this allegation breaking, social media erupted with a plethora of memes and jokes about the incident, which became known as 'Piggate'. Although there had been a move towards jovial talk of politics on social media prior to this, the episode seemed to distil the practice and precipitate a new era of near-constant humorous online reaction to political events. Considering this context, this book assesses how memetic practices have shaped political communication and culture in the past decade-plus, and the consequences thereof. It does so from four perspectives, encompassing a focus on ordinary citizens, a group of online activists, a key social media satirist and, finally, focusing on how elites have deployed these practices.

商品描述(中文翻譯)

這本具有里程碑意義的書籍首次全面解釋了迷因如何成為英國政治的重要組成部分。透過豐富且令人信服的實證分析，Southern揭示了數位幽默如何改變公民參與、精英溝通以及政治話語的本質。對於任何想要了解數位政治文化演變及其對民主深遠影響的人來說，這是一本必讀之作。
- **James Dennis**，葡萄牙盧索芳納大學研究員

從「垃圾貼文」到「Karen迷因」，政治溝通正在改變，而Rosalynd Southern則是這個精煉迷因世界的生動指南。這是一項前沿研究，值得一讀。
- **Stephen Coleman**，英國利茲大學政治溝通名譽教授

在2015年，出現了一則故事，指控時任首相大衛·卡梅倫在牛津大學的一個入會儀式上將「他身體的一個私密部位」放入一隻死豬頭的嘴裡。隨著這一指控的爆出，社交媒體上湧現出大量關於此事件的迷因和笑話，這一事件被稱為「豬門事件（Piggate）」。儘管在此之前社交媒體上已經開始出現輕鬆的政治對話，但這一事件似乎提煉了這種做法，並促成了一個幾乎不斷的幽默在線反應政治事件的新時代。考慮到這一背景，本書評估了迷因實踐在過去十多年中如何塑造政治溝通和文化，以及其後果。這本書從四個角度進行探討，涵蓋了普通公民、一群在線活動家、一位關鍵的社交媒體諷刺家，最後聚焦於精英如何運用這些實踐。

作者簡介

Rosalynd Southern is a Senior Lecturer in Political Communication at the University of Liverpool. Her work focuses on how digital and social media are used for political communication by politicians, parties and ordinary citizens. She has published work on the use of social media by parties and / or candidates at the last four UK general elections and the Brexit referendum. More recently her work has focused on uncivil and intolerant online speech - particularly that directed at women politicians. She is also an expert on 'new' forms of digital political communication, particularly via visual and alternative forms such as memetic content and online satire. Her work has been funded by the British Academy and Research England and published in Electoral Studies, Journal of Elections, Public Opinion and Parties, and Social Science Computer Review, and the British Journal of Politics and International Relations.

作者簡介(中文翻譯)

羅莎琳德·薩瑟恩（Rosalynd Southern）是利物浦大學（University of Liverpool）政治傳播的高級講師。她的研究重點在於政治人物、政黨及普通公民如何利用數位和社交媒體進行政治傳播。她曾發表有關政黨和/或候選人在最近四次英國大選及脫歐公投中使用社交媒體的研究。最近，她的研究集中在不文明和不寬容的網路言論上，特別是針對女性政治人物的言論。她也是「新」型態數位政治傳播的專家，特別是透過視覺和替代形式，如迷因內容（memetic content）和網路諷刺。她的研究得到了英國學院（British Academy）和英國研究（Research England）的資助，並發表於《選舉研究》（Electoral Studies）、《選舉、公共意見與政黨期刊》（Journal of Elections, Public Opinion and Parties）、《社會科學計算機評論》（Social Science Computer Review）以及《英國政治與國際關係期刊》（British Journal of Politics and International Relations）。

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