The Timeless Principles of Successful Business Strategy: Strategies and Practical Solutions for Enduring Business Performance
暫譯: 成功商業策略的永恆原則：持久商業表現的策略與實用解決方案

This insightful book serves as a strategic roadmap for building enduring organizations. Drawing on the experiences of century-old firms, it offers practical, case-based lessons that encourage thoughtful, long-term strategies. The fully revised third edition introduces three new chapters on proactive risk management, robust supply chain strategies, and essential metrics for measuring enduring value. Additionally, a new chapter on leadership, succession, and legacy explores how to cultivate the next generation of executives. Ideal for both startups and multinationals, the book provides strategic ideas and tools to ensure companies not only survive but thrive for generations.