Future Management for Sustainable Prosperity: Regenerating Mindsets, Rethinking Strategic Agility
暫譯: 未來管理與可持續繁榮：重塑思維，重新思考戰略靈活性
Zarkada, Anna K., Melanthiou, Yioula
- 出版商: Springer
- 出版日期: 2026-05-05
- 售價: $5,250
- 貴賓價: 9.5 折 $4,987
- 語言: 英文
- 頁數: 201
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 3032158672
- ISBN-13: 9783032158673
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相關分類:
管理與領導 Management-leadership
海外代購書籍(需單獨結帳)
相關主題
商品描述
This book offers a roadmap for designing and managing agile organisations that can thrive in the tech-driven, turbulent landscape of 21st-century despite the ongoing permacrisis. It regenerates mindsets by challenging the dominant management practices, which are based on 20th-century theories and are fast proving to be far from sustainable, and by offering sustainable prosperity as an alternative organisational goal that can be reached through the new management paradigm: Future Management.
Future Management is the innovative values-driven, value cocreating, mindful application of technology to develop novel approaches to the transformation of organisational design, business practices, corporate processes, and stakeholder relationship building and maintenance. It is the purpose of this book to thought-provoke readers by introducing the key trends, discussing the concepts, explaining the technologies and their applications, and visualising future scenarios that are shaping the future of Strategy and Management. The ideas, theories, and examples are presented in an innovative format. Relevant and enticing information is displayed in dyads of to-the-point illustrations and diagrams, which make a strong visual impact, and concise text, boxes, and vignettes with real-life cases and examples of applications.
The book explores the nexus of people and organisations with the sociopolitical environment and technology. As such, it is written primarily for managers, practitioners, and business consultants but is also relevant to academics, MBA and postgraduate students, and researchers who are seeking to mind-stretch towards the future which is already present.
商品描述(中文翻譯)
這本書提供了一個設計和管理敏捷組織的路線圖，使其能夠在21世紀這個以科技驅動的動盪環境中蓬勃發展，儘管面臨持續的永久危機。它通過挑戰基於20世紀理論的主流管理實踐，這些實踐迅速證明遠非可持續，來重塑思維模式，並提供可持續繁榮作為一個替代的組織目標，這可以通過新的管理範式：未來管理來實現。
未來管理是一種創新的、以價值為驅動的、共同創造價值的、以意識為基礎的技術應用，旨在開發組織設計、商業實踐、企業流程以及利益相關者關係建立和維護的轉型新方法。本書的目的是通過介紹關鍵趨勢、討論概念、解釋技術及其應用，並視覺化塑造戰略和管理未來的情境，來激發讀者的思考。這些思想、理論和例子以創新的格式呈現。相關且引人入勝的信息以簡明扼要的插圖和圖表的雙重形式展示，這些圖表具有強烈的視覺衝擊力，並配以簡潔的文本、框架和真實案例的短文及應用示例。
本書探討了人與組織與社會政治環境和技術之間的聯繫。因此，它主要是為管理者、從業者和商業顧問而寫，但對於尋求向未來邁進的學者、MBA和研究生以及研究人員同樣具有相關性，因為這個未來已經存在。
作者簡介
Anna K. Zarkada is an Associate Professor of Integrated Marketing Communications with a specialisation in Services in the Department of Public Communication at the Cyprus University of Technology, Limassol, Cyprus. She has taught Marketing, Communication, and Business Ethics in the undergraduate and postgraduate programs of leading universities in Greece, the UK, Australia, India, Russia, and Japan. Her research has been presented in over 100 publications and has received several prizes and best paper awards. She is an active consultant and trainer for leading Greek and multinational companies, small businesses, government agencies and non-profit organizations on issues of corporate culture, marketing, communication, and sustainable development. She is an active consultant and trainer for leading companies and non-profit organizations on change management, corporate culture, marketing, cross-cultural and political communication, and sustainability.
Yioula Melanthiou, is an Assistant Professor of Marketing at the Cyprus University of Technology. She holds a PhD in marketing (University of Manchester, UK) and has been in academia since 2004 where she served as Head of the Department and Director of Doctoral Studies at the University of Nicosia, Cyprus. Her academic experience involves teaching marketing at all levels and supervising doctoral students. Her primary research interests are in the areas of social media marketing and Consumer Behaviour, presenting and publishing extensively on related topics. She has also served as research director and marketing consultant at a multinational company.
作者簡介(中文翻譯)
安娜·K·扎卡達（Anna K. Zarkada）是塞浦路斯科技大學（Cyprus University of Technology）公共傳播系的整合行銷傳播副教授，專注於服務領域。她曾在希臘、英國、澳大利亞、印度、俄羅斯和日本的多所知名大學教授行銷、傳播和商業倫理的本科及研究生課程。她的研究成果已在超過100篇出版物中發表，並獲得多項獎項和最佳論文獎。她是希臘及跨國公司的活躍顧問和培訓師，為小型企業、政府機構和非營利組織提供有關企業文化、行銷、傳播和可持續發展的諮詢服務。她在變革管理、企業文化、行銷、跨文化及政治傳播和可持續性方面也擔任領先公司和非營利組織的顧問和培訓師。
伊尤拉·梅蘭西烏（Yioula Melanthiou）是塞浦路斯科技大學的行銷助理教授。她擁有英國曼徹斯特大學（University of Manchester）的行銷博士學位，自2004年以來一直從事學術工作，曾擔任塞浦路斯尼科西亞大學（University of Nicosia）系主任和博士研究主任。她的學術經驗涵蓋各級行銷教學及博士生的指導。她的主要研究興趣集中在社交媒體行銷和消費者行為領域，並在相關主題上廣泛發表和出版。她還曾擔任一家跨國公司的研究主任和行銷顧問。
