Sustainable Marketing: A Value-Based Approach
暫譯: 可持續行銷：基於價值的方法
Stoyanov, Dobromir Kirilov
- 出版商: Springer
- 出版日期: 2026-05-29
- 售價: $4,450
- 貴賓價: 9.5 折 $4,227
- 語言: 英文
- 頁數: 161
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 3032164974
- ISBN-13: 9783032164971
-
相關分類:
行銷/網路行銷 Marketing
海外代購書籍(需單獨結帳)
相關主題
商品描述
Sustainable Marketing: A Value-Based Approach presents a comprehensive, strategically grounded framework for understanding and implementing sustainable marketing. Centered on the process of creating, communicating, and delivering sustainable customer value, it positions sustainability as a core driver of long-term competitive advantage. Dr. Dobromir Kirilov Stoyanov develops a value-based perspective that connects businesses, policymakers, and society in a shared effort to generate positive social and environmental impact.
The book addresses digital-age misinformation and skepticism, equipping readers with critical thinking tools to evaluate evidence and identify credible environmental information. It introduces the concept of five sustainability gaps in consumer behavior and examines sustainability across the marketing mix, including sustainable design, innovation, life-cycle assessment, ethical pricing models, transparent communication strategies, and trust-building frameworks for long-term customer relationships.
Practical tools, conceptual models, and teaching case studies make the material accessible and actionable for diverse audiences. This textbook is ideal for undergraduate and graduate students in marketing, business, or sustainability; professionals seeking to transition toward sustainable practices; educators in search of a contemporary sustainability text; and policymakers or NGO leaders exploring market-based sustainability solutions.
商品描述(中文翻譯)
《可持續行銷：基於價值的方法》提供了一個全面且具有戰略基礎的框架，以理解和實施可持續行銷。該書以創造、傳遞和提供可持續顧客價值的過程為中心，將可持續性定位為長期競爭優勢的核心驅動力。Dobromir Kirilov Stoyanov 博士發展了一種基於價值的觀點，將企業、政策制定者和社會聯繫在一起，共同努力產生積極的社會和環境影響。
本書針對數位時代的錯誤資訊和懷疑主義，為讀者提供批判性思考工具，以評估證據並識別可信的環境資訊。它介紹了消費者行為中的五個可持續性差距的概念，並檢視行銷組合中的可持續性，包括可持續設計、創新、生命週期評估、倫理定價模型、透明的溝通策略以及建立長期顧客關係的信任框架。
實用工具、概念模型和教學案例研究使得這些材料對不同受眾都易於理解和實行。這本教科書非常適合行銷、商業或可持續性領域的本科生和研究生；尋求轉向可持續實踐的專業人士；尋找當代可持續性教材的教育工作者；以及探索基於市場的可持續性解決方案的政策制定者或非政府組織領導者。
作者簡介
Dobromir Kirilov Stoyanov holds a Ph.D. in Marketing from the University of Economics - Varna, Bulgaria. He is an Associate Professor at EM Strasbourg Business School, University of Strasbourg, France, where he teaches a wide range of marketing disciplines, including Retail Marketing and Logistics, Sustainable Marketing, B2B Marketing, Advanced International Marketing, and Sustainable Customer Relationship Management. His research interests focus on vending retail marketing, the chemistry of marketing, and sustainable marketing. He is a member of the HuManiS Research Center (UR 7308). His work has been published in the International Journal of Retail & Distribution Management, Journal of Consumer Affairs, and Journal of Macromarketing. He is also the author of the textbook Vending Retail Marketing: Text and International Cases (2025), published by Springer.
作者簡介(中文翻譯)
Dobromir Kirilov Stoyanov 擁有保加利亞瓦爾納經濟大學的行銷博士學位。他是法國斯特拉斯堡大學 EM 斯特拉斯堡商學院的副教授，教授多種行銷學科，包括零售行銷與物流、可持續行銷、B2B 行銷、高級國際行銷以及可持續顧客關係管理。他的研究興趣集中在自動販賣零售行銷、行銷化學以及可持續行銷。他是 HuManiS 研究中心（UR 7308）的成員。他的研究成果已發表於《國際零售與分銷管理期刊》、《消費者事務期刊》和《宏觀行銷期刊》。他也是教科書《自動販賣零售行銷：文本與國際案例》（2025）的作者，該書由 Springer 出版。
