Inside the Green Mind: Drivers, Barriers and Misconceptions in Sustainable Consumption
暫譯: 綠色思維內幕：可持續消費的驅動因素、障礙與誤解

Serafini, Ludovica, Peluso, Alessandro M.

Inside the Green Mind: Drivers, Barriers and Misconceptions in Sustainable Consumption
  • 出版商: Palgrave MacMillan
  • 出版日期: 2026-05-12
  • 售價: $2,100
  • 貴賓價: 9.5 折 $1,995
  • 語言: 英文
  • 頁數: 116
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 3032185955
  • ISBN-13: 9783032185952
  • 相關分類: 行銷/網路行銷 Marketing

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商品描述

This book explores the intricate dynamics of sustainable consumption, focusing on the gap between consumer perceptions and actual impact. Despite widespread endorsement of sustainability, high-impact behaviors remain underadopted and misperceived. Through a unique blend of systematic literature review, qualitative interviews, and a comprehensive survey of the Italian population, the authors investigate the barriers and drivers of sustainable consumption. They pay particular attention to the perceived impact and sacrifices associated with transformative shifts in consumption patterns, offering a nuanced understanding of sustainable decision-making.

Key concepts include consumer misperceptions, behavioral barriers, and the cultural narratives shaping sustainability discourses in Italy. The authors provide original insights into the psychological traits influencing sustainable choices, making this book a must-read for those interested in aligning consumer behavior with high-impact sustainable practices. By uncovering the misalignments between intentions and behaviors, the book contributes to climate action debates and offers actionable insights for policymakers and practitioners.

Ideal for scholars, educators, and policymakers, this book is a valuable resource for anyone interested in promoting effective climate engagement strategies. It is particularly relevant for those in marketing, consumer behavior, psychology, and environmental studies, offering evidence-based insights to lower perceived barriers and encourage high-impact behaviors.

商品描述(中文翻譯)

本書探討可持續消費的複雜動態，重點關注消費者認知與實際影響之間的差距。儘管可持續性受到廣泛支持，但高影響力的行為仍然未被充分採納且存在誤解。通過系統性的文獻回顧、質性訪談以及對意大利人口的全面調查，作者調查了可持續消費的障礙和驅動因素。他們特別關注與消費模式轉變相關的感知影響和犧牲，提供了對可持續決策的細緻理解。

關鍵概念包括消費者的誤解、行為障礙，以及塑造意大利可持續性話語的文化敘事。作者提供了影響可持續選擇的心理特徵的原創見解，使本書成為對於希望將消費者行為與高影響力可持續實踐對齊的讀者必讀的書籍。通過揭示意圖與行為之間的不一致，本書為氣候行動辯論做出了貢獻，並為政策制定者和實踐者提供了可行的見解。

本書非常適合學者、教育工作者和政策制定者，是任何希望促進有效氣候參與策略的人的寶貴資源。對於從事市場營銷、消費者行為、心理學和環境研究的人士尤其相關，提供基於證據的見解以降低感知障礙並鼓勵高影響力的行為。

作者簡介

Ludovica Serafini is a post-doctoral researcher at the University of Salento, Lecce, Italy. Prior to joining the University of Salento, she earned her Ph.D. from the University of Calabria, specialising in Consumer Behaviour. She also completed a visiting research period at City St George's, University of London, where she further refined her training in experimental methods in consumer research. She is currently involved in research projects on sustainable consumption, investigating barriers and potential drivers from a consumer perspective. She teaches Marketing and Consumer Behaviour courses at Luiss Guido Carli University, Rome, where she is also a Research Fellow at the X.ITE Research Centre. Her main research interests include consumer behaviour, sustainable consumption, as well as the cognitive, emotional, and contextual factors shaping responsible consumer choices, with a growing interest in human-AI interaction and technology-mediated consumption.

Alessandro M. Peluso is Full Professor of Business Management at the University of Salento (Lecce) and Adjunct Professor of Sustainable Marketing at LUISS Guido Carli University and of Marketing Research at LUISS Business School (Rome). His research interests are in marketing with a focus on social communication, elderly consumer behavior, and sustainable consumption. He has published four research monographs and over 80 articles in international peer-reviewed journals. He serves as principal investigator for funded research projects on older consumer behaviors (PRIN 2022) and on sustainable consumption (ECOPOL ENAL, GRINS PNRR).

作者簡介(中文翻譯)

Ludovica Serafini 是義大利萊切的薩倫托大學的博士後研究員。在加入薩倫托大學之前，她在卡拉布里亞大學獲得了消費者行為專業的博士學位。她還在倫敦城市聖喬治大學完成了一段訪問研究，進一步提升了她在消費者研究中實驗方法的訓練。她目前參與可持續消費的研究項目，從消費者的角度調查障礙和潛在驅動因素。她在羅馬的盧伊斯·圭多·卡爾利大學教授市場行銷和消費者行為課程，同時也是X.ITE研究中心的研究員。她的主要研究興趣包括消費者行為、可持續消費，以及塑造負責任消費選擇的認知、情感和情境因素，並對人類與人工智慧的互動及技術媒介消費日益感興趣。

Alessandro M. Peluso 是薩倫托大學（萊切）的商業管理全職教授，並擔任盧伊斯·圭多·卡爾利大學的可持續市場行銷兼任教授及盧伊斯商學院（羅馬）的市場研究教授。他的研究興趣集中在市場行銷，特別是社會溝通、老年消費者行為和可持續消費。他已發表四本研究專著和超過80篇國際同行評審期刊文章。他擔任資助研究項目的首席研究員，研究老年消費者行為（PRIN 2022）和可持續消費（ECOPOL ENAL, GRINS PNRR）。

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