A Critical Analysis of China's Animation Industry: From the Magic Lantern to Artificial Intelligence
暫譯: 中國動畫產業的批判性分析:從魔幻燈籠到人工智慧

de Masi, Vincenzo

  • 出版商: Springer
  • 出版日期: 2026-05-08
  • 售價: $6,860
  • 貴賓價: 9.5$6,517
  • 語言: 英文
  • 頁數: 205
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 3032186552
  • ISBN-13: 9783032186553
  • 相關分類: 視覺影音設計
  • 海外代購書籍(需單獨結帳)

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商品描述

This book offers a comprehensive and up-to-date analysis of the Chinese animation industry, tracing its evolution from the magic lanterns of the 19th century to the cutting-edge AI-powered productions of today. It provides readers with an unparalleled look into the fascinating world of Chinese animation, exploring its rich history, cultural significance, and economic impact. Through extensive research, including original interviews with key industry figures and policymakers, this volume illuminates the complex interplay between artistic creation, technological innovation, market forces, and government policies that have shaped the trajectory of animation in China.

The journey begins with the early origins of moving images in China, exploring how traditional storytelling methods and visual arts laid the groundwork for the emergence of animation. The author describes the pioneering work of the Wan brothers, whose groundbreaking animations in the 1920s and 1930s set the stage for the development of a uniquely Chinese animation aesthetic. The book then delves into the golden age of Chinese animation during the socialist era, examining how the state-supported Shanghai Animation Film Studio produced internationally acclaimed works that blended traditional Chinese art forms with modern animation techniques. As China entered the reform and opening-up period, the animation industry underwent significant transformations. The book analyzes how the commercialization and globalization of the 1980s and 1990s reshaped the landscape of Chinese animation, bringing both new opportunities and challenges. Furthermore, it examines the influx of foreign animations, particularly from Japan and the United States, and how this influenced domestic production and audience preferences.

商品描述(中文翻譯)

這本書提供了對中國動畫產業的全面且最新的分析,追溯其從19世紀的魔燈到當今尖端的人工智慧驅動製作的演變。它為讀者提供了一個無與倫比的視角,深入探討中國動畫的迷人世界,探索其豐富的歷史、文化意義和經濟影響。通過廣泛的研究,包括對關鍵產業人物和政策制定者的原創訪談,本書揭示了藝術創作、技術創新、市場力量和政府政策之間的複雜互動,這些因素共同塑造了中國動畫的發展軌跡。

這段旅程始於中國動態影像的早期起源,探討傳統敘事方法和視覺藝術如何為動畫的出現奠定基礎。作者描述了萬氏兄弟的開創性工作,他們在1920年代和1930年代的突破性動畫為獨特的中國動畫美學的發展奠定了基礎。接著,本書深入探討了社會主義時代中國動畫的黃金時期,檢視國家支持的上海動畫電影製作廠如何製作出融合傳統中國藝術形式與現代動畫技術的國際知名作品。隨著中國進入改革開放時期,動畫產業經歷了重大變革。本書分析了1980年代和1990年代的商業化和全球化如何重塑中國動畫的格局,帶來了新的機遇和挑戰。此外,它還探討了外國動畫,特別是來自日本和美國的動畫的湧入,以及這如何影響國內製作和觀眾偏好。

作者簡介

Dr. Vincenzo De Masi is an Associate Professor of Journalism, Media and Communication at Guangdong University of Foreign Studies in Guangzhou, China, and a former Associate Professor at Beijing Normal-Hong Kong Baptist University and the New York Institute of Technology. He holds a Ph.D. from the University of Lugano and the University of Zurich (SNSF ProDoc). His research focuses on creative industries in Asia, digital and social media cultures, and AI-driven audiovisual and immersive media production. He is the founding director of the Italian Film Summer School Veneto and Creative Director of FakeART, specializing in VR, AR, XR, and AI-based content production

作者簡介(中文翻譯)

德·文琴佐·德·馬西博士是中國廣州廣東外語外貿大學新聞、媒體與傳播學的副教授,曾任北京師範大學-香港浸會大學及紐約理工學院的副教授。他擁有盧加諾大學和蘇黎世大學的博士學位(SNSF ProDoc)。他的研究專注於亞洲的創意產業、數位與社交媒體文化,以及基於人工智慧的視聽和沉浸式媒體製作。他是意大利電影夏季學校威尼托的創始主任,並擔任FakeART的創意總監,專注於虛擬實境(VR)、擴增實境(AR)、擴展實境(XR)和基於人工智慧的內容製作。