Co-Creating the Future with AI: A Guide to Reinventing Value, Innovation, and Collaboration in Organizations
暫譯: 與 AI 共同創造未來:組織中重新定義價值、創新與合作的指南

Ramaswamy, Venkat, Ozcan, Kerimcan, Narayanan, Krishnan

  • 出版商: Palgrave MacMillan
  • 出版日期: 2026-05-29
  • 售價: $1,850
  • 貴賓價: 9.5$1,757
  • 語言: 英文
  • 頁數: 296
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 3032194679
  • ISBN-13: 9783032194671
  • 相關分類: Reinforcement
  • 海外代購書籍(需單獨結帳)

商品描述

This book reveals how Nextgen AI systems are revolutionizing the way businesses create value in what the authors call the Co-Intelligence revolution. Gone are the days of simply making and selling products or services. Now, humans and these AI systems combine to produce and use tokens of intelligence to craft interactive experiences, shifting value creation from mere transactions to dynamic, co-intelligent engagements.

The authors introduce a groundbreaking paradigm of co-creatively generated intelligence (COIN): relational intelligence emerging between humans, machines, institutions, and ecosystems, where co-intelligent organizational ecosystems optimize decision-making, personalize experiences, and drive new forms of agility.

Packed with case studies, including OpenAI, L'Oréal, SAP, Siemens, JPMorgan Chase, Tesla, and emerging digital public infrastructures, this book details how COIN is transforming enterprises in innovative ways. It outlines how businesses can leverage Nextgen AI to enhance operations, offerings, and customer experiences while making a positive impact on the environment. This work will captivate scholars and practitioners alike, offering pathways to co-create a symbiotic, sustainable future.

商品描述(中文翻譯)

本書揭示了下一代人工智慧(Nextgen AI)系統如何徹底改變企業創造價值的方式,作者稱之為共智能革命(Co-Intelligence revolution)。過去僅僅製造和銷售產品或服務的時代已經結束。現在,人類與這些人工智慧系統結合,利用智慧的代幣來創造互動體驗,將價值創造從單純的交易轉變為動態的共智能互動。

作者介紹了一種開創性的共創生成智慧(co-creatively generated intelligence,簡稱 COIN)範式:在人類、機器、機構和生態系統之間出現的關係智慧,這種共智能的組織生態系統優化決策、個性化體驗,並推動新的敏捷形式。

本書充滿了案例研究,包括 OpenAI、L'Oréal、SAP、Siemens、JPMorgan Chase、Tesla 以及新興的數位公共基礎設施,詳細說明了 COIN 如何以創新的方式改變企業。它概述了企業如何利用下一代人工智慧來提升運營、產品和客戶體驗,同時對環境產生積極影響。本書將吸引學者和實務工作者,提供共創共生、可持續未來的途徑。

作者簡介

Venkat Ramaswamy is Professor at the Ross School of Business, University of Michigan, USA. His scholarly work and practical ideas have earned him global recognition. He explores how humans and AI systems co-create intelligence and value in next-generation organizations and ecosystems.

Kerimcan Ozcan is Associate Professor of Marketing (with tenure) at the School of Business and Global Innovation at Marywood University, USA. His expertise encompasses co-creation, interactive platforms, digitalization, strategy, and various facets of marketing.

Krishnan Narayanan is Co-Founder and President of itihaasa Research and Digital. He studies the evolution of emerging technologies and innovations. He researches at the Centre for Responsible AI, IIT Madras, India.

作者簡介(中文翻譯)

Venkat Ramaswamy 是美國密西根大學羅斯商學院的教授。他的學術研究和實務理念使他獲得了全球的認可。他探討人類與人工智慧系統如何在下一代組織和生態系統中共同創造智慧和價值。 Kerimcan Ozcan 是美國瑪莉伍德大學商業與全球創新學院的行銷副教授(終身職)。他的專業領域包括共同創造、互動平台、數位化、策略以及行銷的各個面向。 Krishnan Narayanan 是 itihaasa Research and Digital 的共同創辦人及總裁。他研究新興技術和創新的演變。他在印度馬德拉斯理工學院的負責任人工智慧中心進行研究。