Futurecasting
暫譯: 未來預測
Johnson, Brian David, Coon, Cyndi
- 出版商: Springer
- 出版日期: 2026-09-11
- 售價: $2,090
- 貴賓價: 9.5 折 $1,985
- 語言: 英文
- 頁數: 223
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 3032219922
- ISBN-13: 9783032219923
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相關分類:
管理與領導 Management-leadership
海外代購書籍(需單獨結帳)
商品描述
商品描述(中文翻譯)
本書提供讀者進行策略規劃所需的基本工具組，以及以此為目的建立的預測模型實例。本書全面探討未來推演（futurecasting）的各個面向；這是一個能為企業與組織產生可執行資料的領域，讓它們得以將這些資料運用於內部策略規劃。
透過外推特定產業或營運領域過去與目前的大規模趨勢資料，企業與組織便能有效學習如何為某些可能的未來情境做好準備、安然度過挑戰，甚至在其中蓬勃發展。本書也說明使用者如何重新檢視過去建立的模型，辨識出指向某個預測未來之發展進程的重要里程碑，從而在事件逐步發展的過程中，持續分析模型並從中獲益。
本書運用真實案例研究與練習，教導讀者未來推演的運作方式，並協助他們實際應用這項方法。本書為讀者、讀者的團隊與組織提供有效的架構、工具、技能與實務，協助消除分析未來事件時與生俱來的部分神秘感與不可預測性。
作者簡介
Brian David Johnson is a futurist, author, and professor of Practice at Arizona State University's School for the Future of Innovation in Society as well as a senior fellow at Phaedrus. He works with governments, militaries, trade organizations, and startups to help them envision their future. He has over 40 patents and is the author of a number of books of fiction and nonfiction, including The Future You, WaR: Wizards and Robots, Science Fiction Prototyping, Humanity and the Machine: What Comes After Greed?, and Vintage Tomorrows. His writing has appeared in publications ranging from The Wall Street Journal and Slate to IEEE Computer and Successful Farming, and he appears regularly on The BBC, Bloomberg TV, PBS, Fox News, and the Discovery Channel. He has directed two feature films and is an illustrator and commissioned painter.
Cyndi Coon is a time traveler and rule-bender, nerding out for good using data, science and curious questions as an applied futurist, author, creative, ecosystem builder, facilitator, producer, researcher, storyteller and publisher for private partnerships, enterprise, governments, the military, higher education, and industry. Cyndi is the founder and principal futurist at Applied Futures Laboratory, the founder of Laboratory5, and the co-founder of Arizona State University's Threatcasting Laboratory and is the co-founder and the director at Threatcasting.ai Cyndi is the co-author of Threatcasting (2021) and the author of numerous reports, articles and book chapters. She is an affiliate at the Center for Emergency Management & Homeland Security, a visiting scholar at the Mossbridge Institute, the co-chair of the Human Wisdom Committee IEEE Planet Positive, and the chief media officer for Content Evolution. She leads the i4j (global innovation for jobs workforce) and Coolabilities communities, promoting inclusive and forward-thinking solutions.
作者簡介(中文翻譯)
Brian David Johnson 是一位未來學家、作家，也是 Arizona State University「社會創新未來學院」（School for the Future of Innovation in Society）的實務教授，以及 Phaedrus 的資深研究員。他與政府、軍方、貿易組織及新創公司合作，協助它們描繪未來藍圖。他擁有 40 多項專利，並著有多本小說與非小說作品，包括《The Future You》、《WaR: Wizards and Robots》、《Science Fiction Prototyping》、《Humanity and the Machine: What Comes After Greed?》以及《Vintage Tomorrows》。他的文章曾刊登於《The Wall Street Journal》與《Slate》等出版物，也曾發表於《IEEE Computer》和《Successful Farming》。他經常在 The BBC、Bloomberg TV、PBS、Fox News 及 Discovery Channel 亮相。他曾執導兩部劇情長片，同時也是插畫家與受委託畫家。
Cyndi Coon 是一位穿越時空者與規則顛覆者；她運用資料、科學及充滿好奇的提問，以應用未來學家的身分投入各項工作，並兼任作家、創意工作者、生態系統建構者、引導者、製作人、研究者、說故事的人及出版者，服務對象涵蓋私人合作夥伴、企業、政府、軍方、高等教育機構及產業界。Cyndi 是 Applied Futures Laboratory 的創辦人兼首席未來學家、Laboratory5 的創辦人，也是 Arizona State University Threatcasting Laboratory 的共同創辦人；此外，她亦是 Threatcasting.ai 的共同創辦人兼主任。Cyndi 是《Threatcasting》（2021）的共同作者，並著有多份報告、文章及書籍章節。她是 Center for Emergency Management & Homeland Security 的合作研究員、Mossbridge Institute 的訪問學者、IEEE Planet Positive Human Wisdom Committee 的共同主席，以及 Content Evolution 的首席媒體官。她領導 i4j（全球就業創新勞動力）與 Coolabilities 社群，推動具包容性且前瞻性的解決方案。
