商品描述
Business is at a sustainability crossroads. There is pressure from some shareholders and elected politicians to dial back on environmental and social issues, sustainability being "too woke" and a constraint on economic growth. However, there are competing pressures that mean that these same issues are now increasingly material to the bottom line; businesses ignore them at their peril as they threaten the true longer-term value of the company. This book sets out the case for the "Sustainability of Sustainability". There is compelling evidence from underlying trends in finance, trade and technology that shows that there is a sustainability bedrock, beyond which it cannot be pushed back. That bedrock is not too deep, and so a course correction is coming. Businesses should be investing now in core sustainability to be ready for the new, more durable sustainability to come. Morrison argues that while sustainability is already perceived by many as an orthodoxy, it has yet to secure the legitimacy and trust required to deliver real and lasting change. The book is for anyone who is curious about why. when and how sustainability will re-emerge and how best to prepare for its homecoming. There is a big opportunity: we will lose a lot of the fluff, green-washing, and noise and build a stronger and more meaningful version of sustainability as we do. The book helps any business manager, policy-maker or community leader find their sustainability bedrock and to build upon solid foundations.
商品描述(中文翻譯)
商業正處於可持續性的重要十字路口。一些股東和當選政治人物施加壓力，要求減少對環境和社會議題的關注，認為可持續性過於「政治正確」，並限制經濟增長。然而，還有相互競爭的壓力，意味著這些相同的議題現在對企業的底線越來越重要；企業若忽視這些議題，將面臨危險，因為這些議題威脅到公司的真正長期價值。
本書提出了「可持續性的可持續性」的論點。來自金融、貿易和技術的基本趨勢提供了令人信服的證據，顯示出有一個可持續性的基石，超過這個基石就無法再推進。這個基石並不太深，因此即將進行修正。企業應該現在就投資於核心可持續性，以為即將到來的新、更加持久的可持續性做好準備。
莫里森認為，儘管許多人已經將可持續性視為一種正統觀念，但它尚未獲得實現真正和持久變革所需的合法性和信任。
本書適合任何對可持續性何時、如何重新出現以及如何最好地為其回歸做準備感到好奇的人。這是一個巨大的機會：我們將擺脫許多浮誇、綠色洗白和噪音，並在此過程中建立一個更強大、更有意義的可持續性版本。本書幫助任何商業經理、政策制定者或社區領袖找到他們的可持續性基石，並在堅實的基礎上進行建設。
作者簡介
John Morrison is a leader, advisor, and writer on sustainability. From 2009 until 2025 he was the Chief Executive Officer of the Institute for Human Rights and Business (IHRB), a global "think and do" tank that aims to provide greater clarity on the roles, responsibilities, and accountabilities of business and government in advancing human rights. He has advised multiple governments, companies, and international organisations on responsible business, trade, and development issues. He is the author of "The Just Transition: a systems-thinking approach to climate action" (2024) as well as "The Social License: how to keep your organisation legitimate" (2014) (both for Palgrave Macmillan). John serves on several advisory boards and councils, including for the World Economic Forum, the John Lewis Partnership, the European Bank for Reconstruction and Development, and the UK Government.
作者簡介(中文翻譯)
約翰·莫里森（John Morrison）是一位在可持續性方面的領導者、顧問和作家。從2009年到2025年，他擔任人權與商業研究所（Institute for Human Rights and Business, IHRB）的首席執行官，該機構是一個全球性的「思考與行動」智庫，旨在提供有關商業和政府在促進人權方面的角色、責任和問責的更清晰的認識。他曾就負責任的商業、貿易和發展問題向多個政府、公司和國際組織提供建議。他是《公正轉型：氣候行動的系統思維方法》（2024年）以及《社會許可證：如何保持組織的合法性》（2014年）（均由Palgrave Macmillan出版）的作者。約翰還在多個顧問委員會和理事會中任職，包括世界經濟論壇（World Economic Forum）、約翰·劉易斯合夥公司（John Lewis Partnership）、歐洲復興開發銀行（European Bank for Reconstruction and Development）以及英國政府。
