商品描述
This book tells the story of how transatlantic trade touches the lives of Americans and Europeans, using real-world examples and straightforward explanations of economic ideas and concepts. At a time when global trade is in upheaval, and most headlines focus on the United States and China, this book looks at how the largest economic relationship, that between the US and Europe, affects the lives of American and European citizens. The story is told without linguistic acrobatics or economic formulas, instead explaining the importance and relevance of transatlantic trade and investments through familiar goods and services, such as food, cars, airplanes, finance, and online shopping platforms. Small Pennsylvanian towns thrive thanks to European companies' investments; millions of European jobs in tech, tourism, manufacturing, renewables, and other sectors are the result of American firms investing more in Europe than anywhere else in the world. It also incorporates jargon-free explanations of numerous economic ideas and arguments, such as tariffs, mutual recognition, trade deficits, and various types of services trade, into examples from transatlantic economic relations. After discussing the many ways in which the things we use daily are the result of transatlantic economic relations, the text also shows that lingering regulatory differences can limit consumer choice and increase prices. The story then shifts to the turbulent year of 2025, illustrating how trade wars, tariffs, and agreements addressing goods, services, and money crossing the Atlantic impact everyday citizens and consumers.
商品描述(中文翻譯)
這本書講述了跨大西洋貿易如何影響美國人和歐洲人的生活,並使用真實世界的例子和簡單明瞭的經濟理念與概念解釋。在全球貿易動盪不安的時期,大多數新聞焦點集中在美國和中國之間,這本書則探討了美國與歐洲之間這一最大的經濟關係如何影響美國和歐洲公民的生活。故事以簡單的語言講述,沒有複雜的語言技巧或經濟公式,而是通過熟悉的商品和服務,如食品、汽車、飛機、金融和網上購物平台,來解釋跨大西洋貿易和投資的重要性和相關性。小型的賓夕法尼亞州城鎮因歐洲公司的投資而繁榮;數百萬歐洲的科技、旅遊、製造、可再生能源及其他行業的工作崗位,都是美國公司在歐洲的投資超過全球其他地區的結果。書中還以無行話的方式解釋了許多經濟理念和論點,如關稅、互認、貿易赤字以及各類服務貿易,並將其融入跨大西洋經濟關係的例子中。在討論我們日常使用的物品如何源於跨大西洋經濟關係的多種方式後,文本還指出持續存在的監管差異可能限制消費者選擇並提高價格。故事接著轉向動盪的2025年,說明貿易戰、關稅以及針對商品、服務和資金跨越大西洋的協議如何影響日常公民和消費者。
作者簡介
I am a professor at East Stroudsburg University and a research affiliate at the European Foreign Policy Observatory in Barcelona. I have authored two books and two dozen articles and book chapters on various aspects of transatlantic relations and EU trade policy. The books include America's Perceptions of Europe (2010, Palgrave MacMillan), which addresses lingering misperceptions about European society and governments, and Civil Society, Rhetoric of Resistance, and Transatlantic Trade (with Patricia Garcia-Duran, 2019, Palgrave Pivot), which analyzes contentious transatlantic trade negotiations. Outside the US, I have studied in Sweden, Ireland, and the UK; conducted research in Belgium, Spain, and Germany, and before entering academia, I worked for an international corporation in Sweden.
作者簡介(中文翻譯)
我是一名東斯特勞茲堡大學的教授,也是位於巴塞隆納的歐洲外交政策觀察所的研究夥伴。我撰寫了兩本書和二十多篇有關跨大西洋關係及歐盟貿易政策的文章和書章。這些書籍包括《美國對歐洲的看法》(2010年,Palgrave MacMillan),該書探討了對歐洲社會和政府的持續誤解,以及《公民社會、抵抗的修辭與跨大西洋貿易》(與Patricia Garcia-Duran合著,2019年,Palgrave Pivot),該書分析了有爭議的跨大西洋貿易談判。在美國以外,我曾在瑞典、愛爾蘭和英國學習;在比利時、西班牙和德國進行研究,在進入學術界之前,我曾在瑞典的一家國際公司工作。