Karl Gerstner: Designing Programmes: Programme as Typeface, Typography, Picture, Method
暫譯: 卡爾·格斯特納:設計程式:程式作為字體、排版、圖像、方法

Gerstner, Karl, Müller, Lars

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商品描述

Swiss designer and artist Karl Gerstner (1930-2017) had a significant influence on typography and the history and development of postwar graphic design. Designing Programmes is one of his most important and influential works. It was first published in 1964, and reissued in a new design by Lars M ller Publishers in 2007; both editions are now rare (the first almost completely unavailable). Now, Lars M ller reissues the book with its original design.

Here, across four essays, Gerstner provides a basic introduction to his design methodology and suggests a model for design in the early days of the computer era. Gerstner's innovation was to propose a rule set or system defined by the designer that would determine all aesthetic decisions for a given product: for example, a logo might also function as a layout grid system or inspire a font. Today the book is especially topical in the context of current developments in computational design. With many examples from the worlds of graphic and product design, music, architecture and art, Designing Programmes inspires the reader to seize on the material, develop it further, and integrate it into his or her own work.

商品描述(中文翻譯)

瑞士設計師和藝術家卡爾·格斯特納(Karl Gerstner,1930-2017)對於字體設計以及戰後平面設計的歷史和發展有著深遠的影響。《設計程序》(Designing Programmes)是他最重要且具影響力的作品之一。該書首次出版於1964年,並於2007年由拉斯·穆勒出版社(Lars Müller Publishers)重新發行,並採用全新設計;這兩個版本現在都非常稀有(第一版幾乎完全無法獲得)。如今,拉斯·穆勒再次以原始設計重新發行這本書。

在這裡,格斯特納通過四篇文章提供了他設計方法論的基本介紹,並提出了一個模型,適用於計算機時代早期的設計。格斯特納的創新在於提出了一套由設計師定義的規則或系統,該系統將決定特定產品的所有美學決策:例如,一個標誌可能同時作為佈局網格系統或啟發一種字體。今天,這本書在計算設計的當前發展背景下尤其具有時代意義。通過來自平面設計、產品設計、音樂、建築和藝術等領域的眾多例子,《設計程序》激勵讀者抓住這些材料,進一步發展並將其整合到自己的作品中。

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