The Google Model: Managing Continuous Innovation in a Rapidly Changing World (Management for Professionals)

Annika Steiber

  • 出版商: Springer
  • 出版日期: 2014-04-29
  • 售價: $2,620
  • 貴賓價: 9.5$2,489
  • 語言: 英文
  • 頁數: 125
  • 裝訂: Hardcover
  • ISBN: 3319042076
  • ISBN-13: 9783319042077

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商品描述

This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term competitiveness of many companies. The book presents a unique synthesis of findings from leading research on long-term competitiveness in fast changing industries. The core of the study comprises an exclusive 1-year in-depth research study on the drivers of innovation at Google and includes examples on how Google has translated the reinvented management principles into practice. The book also offers key action-points to help practitioners in reinventing their own management models for continuous innovation.