Advanced Business Analytics
暫譯: 進階商業分析
- 出版商: Springer
- 出版日期: 2015-02-05
- 售價: $4,490
- 貴賓價: 9.5 折 $4,266
- 語言: 英文
- 頁數: 243
- 裝訂: Hardcover
- ISBN: 331911414X
- ISBN-13: 9783319114149
海外代購書籍(需單獨結帳)
商品描述
The book describes advanced business analytics and shows how to apply them to many different professional areas of engineering and management. Each chapter of the book is contributed by a different author and covers a different area of business analytics. The book connects the analytic principles with business practice and provides an interface between the main disciplines of engineering/technology and the organizational, administrative and planning abilities of management. It also refers to other disciplines such as economy, finance, marketing, behavioral economics and risk analysis. This book is of special interest to engineers, economists and researchers who are developing new advances in engineering management but also to practitioners working on this subject.
商品描述(中文翻譯)
本書描述了先進的商業分析,並展示如何將其應用於許多不同的工程和管理專業領域。每一章由不同的作者撰寫,涵蓋商業分析的不同領域。本書將分析原則與商業實踐相連接,並提供工程/技術主要學科與管理的組織、行政和規劃能力之間的接口。它還提及其他學科,如經濟學、金融、行銷、行為經濟學和風險分析。本書對於正在開發工程管理新進展的工程師、經濟學家和研究人員特別有興趣,同時也對從事該主題的實務工作者具有參考價值。