R for Marketing Research and Analytics (Paperback) (快遞進口)

Chris N. Chapman

  • 出版商: Springer
  • 出版日期: 2015-03-25
  • 售價: $3,230
  • 貴賓價: 9.5$3,069
  • 語言: 英文
  • 頁數: 472
  • 裝訂: Paperback
  • ISBN: 3319144359
  • ISBN-13: 9783319144351
  • 相關分類: R 語言行銷/網路行銷 Marketing
  • 海外代購書籍(需單獨結帳)

買這商品的人也買了...

商品描述

This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis.

Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis.

With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.

商品描述(中文翻譯)

這本書是一本完整介紹R在市場研究實踐中的強大應用的入門書。本書以概念為基礎描述統計模型,並只需基礎統計學知識,不需要太多數學知識。透過實踐章節,讓讀者從一開始就與R互動,加速學習曲線。核心主題包括R語言、基礎統計學、線性建模和數據可視化,這些主題貫穿整個分析過程。

後面的章節涵蓋了更高級的主題,但也適合所有分析師。這些章節探討了邏輯回歸、客戶分割、階層線性建模、市場籃分析、結構方程建模和共同分析在R中的應用。本書獨特地以最簡單的方式介紹貝葉斯模型,並將貝葉斯方法與傳統分析方法(如變異數分析、線性模型和度量和選擇基礎共同分析)進行對比和解釋。

本書強調數據可視化、模型評估和統計直覺的培養,為任何希望在市場應用中開發或提升R技能的分析師提供指導。