Eye Tracking Methodology: Theory and Practice

This book focuses on video-based, corneal-reflection eye trackers – the most widely available and affordable type of system, and takes a look at a number of interesting and challenging applications in human factors, collaborative systems, virtual reality, marketing and advertising.

The third edition has been extensively revised and extended, and includes new chapters on calibration accuracy, precision and correction; advanced eye movement analysis; binocular eye movement analysis; practical gaze analytics; design; GIS.

Opening with useful background information, including an introduction to the human visual system and key issues in visual perception and eye movement, the author then surveys eye-tracking devices and provides a detailed introduction to the technical requirements necessary for installing a system and developing an application program.

本書專注於基於視頻和角膜反射的眼動追蹤器，這是目前最廣泛使用和價格較為實惠的系統類型，並探討了在人因工程、協作系統、虛擬現實、市場營銷和廣告等領域中的一些有趣且具有挑戰性的應用。

第三版經過了廣泛的修訂和擴充，新增了關於校準準確性、精度和修正的章節；高級眼動分析；雙眼眼動分析；實用的凝視分析；設計；地理信息系統等內容。

本書首先提供了有用的背景信息，包括對人類視覺系統的介紹以及視覺知覺和眼動中的關鍵問題，然後對眼動追蹤設備進行了調查，並詳細介紹了安裝系統和開發應用程序所需的技術要求。