Data Driven: An Introduction to Management Consulting in the 21st Century (Management for Professionals)
暫譯: 數據驅動:21世紀管理顧問入門(專業人士管理)

Jeremy David Curuksu

  • 出版商: Springer
  • 出版日期: 2018-06-15
  • 售價: $3,690
  • 貴賓價: 9.5$3,506
  • 語言: 英文
  • 頁數: 185
  • 裝訂: Hardcover
  • ISBN: 3319702289
  • ISBN-13: 9783319702285
  • 海外代購書籍(需單獨結帳)

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商品描述

This book is a “scientific” introduction to management consulting that covers elementary and more advanced concepts, such as strategy and client-relationship. It discusses the emerging role of information technologies in consulting activities and introduces the essential tools in data science, assuming no technical background. Drawing on extensive literature reviews with more than 200 peer reviewed articles, reports, books and surveys referenced, this book has at least four objectives: to be scientific, modern, complete  and concise. An interactive version of some sections (industry snapshots, method toolbox) is freely accessible at econsultingdata.com.

商品描述(中文翻譯)

本書是一本“科學”的管理諮詢入門書,涵蓋了基本和更高級的概念,例如策略和客戶關係。它討論了資訊科技在諮詢活動中日益重要的角色,並介紹了數據科學中的基本工具,假設讀者沒有技術背景。該書基於對超過200篇經過同行評審的文章、報告、書籍和調查的廣泛文獻回顧,至少有四個目標:科學性、現代性、完整性和簡潔性。某些部分(行業快照、方法工具箱)的互動版本可在econsultingdata.com免費訪問。