Multisensory Design of Retail Environments: Vision, Sound, and Scent
暫譯: 零售環境的多感官設計：視覺、聲音與氣味

Marko Sarstedt is a Chaired Professor for Marketing at the Ludwig-Maximilians-Universität Munich (Germany) and an Adjunct Research Professor at Babeș-Bolyai-University Cluj-Napoca (Romania). His main research interest is the advancement of research methods to further the understanding of consumer behavior. His research has been published in Nature Human Behaviour, Journal of Marketing Research, Journal of the Academy of Marketing Science, Multivariate Behavioral Research, Organizational Research Methods, MIS Quarterly, and Psychometrika, among others. His publications are among the most cited papers in the social sciences, with over 200,000 citations. Marko Sarstedt is a member of Clarivate Analytic's Highly Cited Researcher List. In March 2022, he was awarded an honorary doctorate from Babeș-Bolyai University of Cluj for his research achievements and international collaboration.

Monika Imschloss is a Professor of Business Administration, in particular Marketing, at Leuphana University Lüneburg (Germany). She primarily investigates questions relating to consumer behavior in retail contexts. Her research focuses on aspects of multisensory marketing, digitalization, and sustainability. As such, she examines how sensory stimuli, especially music, influence consumer behavior and how consumers react to digital innovations (e.g., self-tracking apps, software upgradeability) or sustainable products (e.g., upcycling).

Susanne Adler is a research associate at the Institute for Marketing at Ludwig-Maximilians-Universität Munich (Germany). Her research focuses on consumer decision-making, with an emphasis on how context factors such as choice architecture can influence preferences and choice behavior.

馬可·薩爾斯特德（Marko Sarstedt）是德國慕尼黑路德維希-馬克西米利安大學（Ludwig-Maximilians-Universität Munich）的行銷講座教授，以及羅馬尼亞克盧日-納波卡的巴貝什-博利亞大學（Babeș-Bolyai University Cluj-Napoca）的兼任研究教授。他的主要研究興趣在於推進研究方法，以增進對消費者行為的理解。他的研究已發表於《自然人類行為》（Nature Human Behaviour）、《行銷研究期刊》（Journal of Marketing Research）、《行銷科學學會期刊》（Journal of the Academy of Marketing Science）、《多變量行為研究》（Multivariate Behavioral Research）、《組織研究方法》（Organizational Research Methods）、《管理資訊系統季刊》（MIS Quarterly）和《心理計量學》（Psychometrika）等期刊。他的出版物是社會科學中被引用最多的論文之一，引用次數超過200,000次。馬可·薩爾斯特德是克拉維特分析（Clarivate Analytics）高度被引用研究者名單的成員。2022年3月，他因其研究成就和國際合作而獲得克盧日巴貝什-博利亞大學的榮譽博士學位。

莫妮卡·伊姆斯克洛斯（Monika Imschloss）是德國呂普哈納大學（Leuphana University Lüneburg）商業管理，特別是行銷的教授。她主要研究與零售環境中消費者行為相關的問題。她的研究重點在於多感官行銷、數位化和可持續性等方面。因此，她探討感官刺激，特別是音樂，如何影響消費者行為，以及消費者如何對數位創新（例如，自我追蹤應用程式、軟體升級能力）或可持續產品（例如，升級再利用）作出反應。

蘇珊娜·阿德勒（Susanne Adler）是德國慕尼黑路德維希-馬克西米利安大學行銷研究所的研究助理。她的研究專注於消費者決策，特別強調情境因素（如選擇架構）如何影響偏好和選擇行為。