Digital Advertising in the Post-Cookie Era: Strategic Campaign Planning Across the Customer Journey
暫譯: 後餅乾時代的數位廣告：跨越客戶旅程的策略性活動規劃

Prof. Dr. Alexander Schwarz-Musch is Professor of Marketing and Market Research and Head of the Master's degree program in Business Development & Management at the Carinthia University of Applied Sciences (Austria).

Hon. Prof. (FH) Alexander Tauchhammer built up digital marketing worldwide at the company Dr. Oetker and is Professor of Digital Transformation at the Carinthia University of Applied Sciences (Austria).

Dr. Bernhard Guetz, BA MSc is a lecturer and researcher in the field of Marketing & Digital Marketing and Head of the bachelor's programme in Digital Marketing & Sales at the Carinthia University of Applied Sciences (Austria).

教授亞歷山大·施瓦茨-穆施（Prof. Dr. Alexander Schwarz-Musch）是奧地利卡恩滕應用科技大學（Carinthia University of Applied Sciences）市場行銷與市場研究的教授，以及商業發展與管理碩士學位課程的負責人。

榮譽教授亞歷山大·陶赫哈默（Hon. Prof. (FH) Alexander Tauchhammer）在德國奧特克（Dr. Oetker）公司建立了全球數位行銷，並且是奧地利卡恩滕應用科技大學的數位轉型教授。

伯恩哈德·古茨博士（Dr. Bernhard Guetz, BA MSc）是市場行銷與數位行銷領域的講師和研究員，並且是奧地利卡恩滕應用科技大學數位行銷與銷售學士課程的負責人。