Digital Transformation for Greater Customer Benefit and Efficiency: Just Do It! Achieving Digital Transformation Excellence with the I4x(r) Framework
暫譯: 數位轉型以提升客戶利益與效率：立即行動！運用 I4x(r) 框架實現數位轉型卓越
Jäckle, Steffen, Pufall, Andreas
- 出版商: Springer
- 出版日期: 2025-04-16
- 售價: $3,010
- 貴賓價: 9.8 折 $2,950
- 語言: 英文
- 頁數: 115
- 裝訂: Quality Paper - also called trade paper
- ISBN: 3658473509
- ISBN-13: 9783658473501
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相關分類:
管理與領導 Management-leadership
海外代購書籍(需單獨結帳)
相關主題
商品描述
Digital transformation is not an end in itself. The focus of this process must always be on enhancing customer benefits and improving the efficiency of service provision. Only in this way can digital transformation be meaningful and successful for companies. The authors of this book demonstrate how transformation excellence can be achieved using the i4X(R) framework: In four steps--Insight, Ignite, Innovate, and Implement--the systematic execution of digital transformation initiatives takes place. The i4X(R) framework has emerged from entrepreneurial practice and is scientifically grounded. Numerous examples and illustrations facilitate its application in companies, in line with the authors' motto: Just do it!
商品描述(中文翻譯)
數位轉型並不是目的本身。這一過程的重點必須始終放在增強客戶利益和提高服務提供效率上。只有這樣，數位轉型對企業來說才會有意義並且成功。本書的作者展示了如何使用 i4X(R) 框架來實現轉型卓越：透過四個步驟——洞察 (Insight)、點燃 (Ignite)、創新 (Innovate) 和實施 (Implement)——系統性地執行數位轉型計劃。i4X(R) 框架源自企業實踐，並具有科學基礎。眾多的例子和插圖促進了其在企業中的應用，符合作者的座右銘：就這麼做！
作者簡介
Prof. Dr. Steffen Jäckle is a Professor of Marketing, Sales, and Digital Transformation at Ravensburg-Weingarten University of Applied Sciences and the Director of the Steinbeis Transfer Center for Business Development Excellence.
Prof. Dr. Andreas Pufall is a Professor of Systems Engineering and Operations Management at Ravensburg-Weingarten University of Applied Sciences and the Director of the Steinbeis Transfer Center for Production and Product Development.
作者簡介(中文翻譯)
斯特芬·耶克爾教授是拉芬斯堡-維根塔大學應用科學的行銷、銷售與數位轉型教授，以及施泰因貝斯商業發展卓越轉移中心的主任。
安德烈亞斯·普法爾教授是拉芬斯堡-維根塔大學應用科學的系統工程與運營管理教授，以及施泰因貝斯生產與產品開發轉移中心的主任。
