Customer Experience in the Context of Omnichannel Retailing: Analysis of Marketing Instruments, Channel Integration and Customer Experience Dimensions
暫譯: 全通路零售中的顧客體驗：行銷工具、渠道整合與顧客體驗維度的分析

Fränzel, Nils

Customer Experience in the Context of Omnichannel Retailing: Analysis of Marketing Instruments, Channel Integration and Customer Experience Dimensions
  • 出版商: Springer Gabler
  • 出版日期: 2025-05-01
  • 售價: $4,580
  • 貴賓價: 9.8 折 $4,488
  • 語言: 英文
  • 頁數: 261
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 3658475676
  • ISBN-13: 9783658475673
  • 相關分類: 行銷/網路行銷 Marketing

    • 海外代購書籍(需單獨結帳)

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作者簡介

Nils Fränzel worked at the Chair for Marketing and Retailing at the University of Trier, where he received his doctoral degree.

作者簡介(中文翻譯)

尼爾斯·弗蘭策（Nils Fränzel）曾在特里爾大學（University of Trier）的行銷與零售學系任職，並獲得博士學位。

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