Use and Effect of Outdoor Advertising for Member Acquisition of Stationary Fitness Studios from the Perspective of Studio Operators
暫譯: 健身工作室經營者視角下戶外廣告對會員獲取的使用與效果
Happel, Karsten
- 出版商: Springer
- 出版日期: 2025-10-18
- 售價: $4,150
- 貴賓價: 9.5 折 $3,943
- 語言: 英文
- 頁數: 106
- 裝訂: Quality Paper - also called trade paper
- ISBN: 3658490926
- ISBN-13: 9783658490928
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相關分類:
行銷/網路行銷 Marketing
海外代購書籍(需單獨結帳)
相關主題
商品描述
This book examines the effectiveness of outdoor advertising in acquiring new members for stationary fitness studios. The author explores the current fitness and outdoor advertising markets, analyzes the impact of the Covid-19 pandemic on the industry, and evaluates various forms of outdoor advertising in terms of their reach and effectiveness. The use of posters, digital billboards, and other out-of-home (OOH) media is assessed with qualitative interviews and quantitative surveys. The work provides detailed recommendations for studio operators to make their advertising campaigns more targeted and successful.
商品描述(中文翻譯)
本書探討戶外廣告在吸引新會員方面對於固定健身工作室的有效性。作者分析當前健身市場和戶外廣告市場，評估Covid-19疫情對該行業的影響，並針對各種戶外廣告形式的覆蓋範圍和有效性進行評估。透過質性訪談和量化調查，對海報、數位看板及其他戶外媒體（OOH）進行評估。本書為工作室經營者提供詳細建議，以使其廣告活動更具針對性和成功率。
作者簡介
Dr. Karsten Happel works in sales at a media company. He has been marketing fitness studios for around 10 years and holds several trainer licenses.
作者簡介(中文翻譯)
卡斯滕·哈佩爾博士在一家媒體公司從事銷售工作。他在健身工作室的行銷方面已有約10年的經驗，並持有多項教練執照。
