Advances in Advertising Research XV: Moving Forward, Looking Back: Advertising in the Advent of AI
暫譯: 廣告研究進展 XV：向前邁進，回顧過去：AI 來臨時的廣告
Boutsouki, Christina, Hatzithomas, Leonidas, Panopoulos, Anastasios
- 出版商: Springer Gabler
- 出版日期: 2026-01-03
- 售價: $5,290
- 貴賓價: 9.8 折 $5,184
- 語言: 英文
- 頁數: 363
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 3658491132
- ISBN-13: 9783658491130
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相關分類:
AI Coding
無法訂購
商品描述
The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional storytelling, ethical advertising and psychological ad impact, offering valuable insights for researchers and practitioners, in advertising, communication and media management.
商品描述(中文翻譯)
《廣告研究進展》第十五卷呈現了來自希臘第22屆ICORIA會議的24篇優秀論文，該會議由塞薩洛尼基亞里士多德大學和馬其頓大學主辦。這些論文從超過135篇全球投稿中選出，討論了人工智慧驅動的廣告、透明度、情感敘事、倫理廣告及心理廣告影響，為廣告、傳播及媒體管理領域的研究者和實務工作者提供了寶貴的見解。
作者簡介
Christina Boutsouki is Professor of Marketing & Advertising at Aristotle University of Thessaloniki and Director of the MSc in Strategic Marketing.
Leonidas Hatzithomas is Associate Professor of Marketing & Advertising at the University of Macedonia, Thessaloniki, and Director of the Master in Business Analytics & Data Science.
Anastasios Panopoulos is Professor of Marketing at the University of Macedonia, Greece, in Electronic Public Relations.
Martin K. J. Waiguny is Professor of Consumer Behaviour and Marketing at the IMC Krems University of Applied Sciences and currently the Academic Head of the university.
作者簡介(中文翻譯)
Christina Boutsouki 是塞薩洛尼基亞里士多德大學的行銷與廣告教授，並擔任戰略行銷碩士課程的主任。
Leonidas Hatzithomas 是塞薩洛尼基馬其頓大學的行銷與廣告副教授，並擔任商業分析與數據科學碩士課程的主任。
Anastasios Panopoulos 是希臘馬其頓大學的行銷教授，專注於電子公共關係。
Martin K. J. Waiguny 是IMC克雷姆斯應用科技大學的消費者行為與行銷教授，目前擔任該大學的學術負責人。
