Business Success in the Gulf Region: How Exporters Can Navigate the Transformation in Saudi Arabia and the Gulf States
暫譯: 海灣地區的商業成功：出口商如何應對沙烏地阿拉伯及海灣國家的轉型
Ammann, Paul, Drißner, Gerald
- 出版商: Springer
- 出版日期: 2026-02-04
- 售價: $4,850
- 貴賓價: 9.5 折 $4,607
- 語言: 英文
- 頁數: 339
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 3658501979
- ISBN-13: 9783658501976
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相關分類:
管理與領導 Management-leadership
海外代購書籍(需單獨結帳)
相關主題
商品描述
This book shows how companies from Germany, Austria, and Switzerland can successfully do business in the Arab Gulf States. The region--especially Saudi Arabia--is currently diversifying beyond oil and gas, offering lucrative opportunities across many industries. The authors explain in a fact-based, pragmatic way how export-oriented companies can take advantage of these opportunities. As seasoned experts on the Gulf, they translate field observations into practical guidance and offer essential recommendations, plus insider tips drawn from 30+ interviews--mostly with Arab managers. Ethical questions that arise in this complex region are not ignored but are addressed from various perspectives. The book exposes the often unseen hurdles European managers face.
商品描述(中文翻譯)
本書展示了德國、奧地利和瑞士的公司如何在阿拉伯海灣國家成功經商。該地區，特別是沙烏地阿拉伯，正逐漸多元化，超越石油和天然氣，並在許多行業中提供豐厚的商機。作者以事實為基礎、務實的方式解釋了以出口為導向的公司如何利用這些機會。作為海灣地區的資深專家，他們將實地觀察轉化為實用指導，並提供必要的建議，以及來自30多次訪談的內部提示，這些訪談大多與阿拉伯經理進行。書中不忽視在這個複雜地區出現的倫理問題，而是從不同的角度進行探討。本書揭示了歐洲經理所面臨的常常不為人知的障礙。
作者簡介
Prof. em. Dr. Paul Ammann is a consultant at Ammann Business Consulting and former head of the research group "International Management" at the Bern University of Applied Sciences. He previously served as Global Business Development Manager at ABB.
Gerald Drißner, economist and Arabist, has worked for many years in Arab countries. The author and journalist has received multiple awards for his work.
作者簡介(中文翻譯)
名譽教授 保羅·阿曼 (Prof. em. Dr. Paul Ammann) 是阿曼商業顧問公司的顧問，曾擔任伯恩應用科學大學「國際管理」研究小組的負責人。他之前擔任ABB的全球業務發展經理。
傑拉德·德里斯納 (Gerald Drißner)，經濟學家及阿拉伯學者，曾在阿拉伯國家工作多年。這位作家和記者因其作品獲得多項獎項。
