Solving Complex Decision Problems: A Heuristic Process
暫譯: 解決複雜決策問題：啟發式過程

Grünig, Rudolf, Kühn, Richard

Solving Complex Decision Problems: A Heuristic Process
  • 出版商: Springer
  • 出版日期: 2025-07-27
  • 售價: $4,340
  • 貴賓價: 9.5 折 $4,123
  • 語言: 英文
  • 頁數: 137
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 3662716194
  • ISBN-13: 9783662716199
  • 相關分類: 管理與領導 Management-leadership

    • 海外代購書籍(需單獨結帳)

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商品描述

Making decisions is certainly the most important task managers are faced with, and it is often a very difficult one. This book offers a procedure for solving complex decision problems step by step. Unlike conventional practice, the book focuses on problem analysis, on developing solution options and on assessing them.

In this fifth edition of the book, the authors present simplified, actionable guidelines that can be easily applied to the individual steps in the heuristic procedure.

The book is intended for decision-makers at companies, non-profit organizations and in public administration whose work involves complex problems. It will also benefit students and participants in executive courses.

商品描述(中文翻譯)

做決策無疑是管理者面臨的最重要任務，這通常也是一項非常困難的工作。本書提供了一個逐步解決複雜決策問題的程序。與傳統做法不同，本書專注於問題分析、解決方案選項的開發以及對這些選項的評估。

在本書的第五版中，作者提出了簡化且可行的指導方針，這些指導方針可以輕鬆應用於啟發式程序中的各個步驟。

本書適用於在公司、非營利組織及公共行政中，面對複雜問題的決策者。它也將對學生和高階課程的參與者有所幫助。

作者簡介

Prof. Dr. Rudolf Grünig is professor emeritus of Management at the University of Fribourg. He is board member and consultant of large and medium-sized Swiss companies. Additionally, he serves as a lecturer in strategy for executive courses and is an adjunct professor at the Swiss Finance Institute. From 2006 to 2009, he commanded an infantry brigade in the Swiss Army.

Late Prof. Dr. Richard Kühn was the founder and former director of the "Institute for Marketing and Strategic Management" at the University of Bern. He worked as member of the Board and business consultant for important Swiss companies. He is the author of numerous publications in marketing and strategic management.

作者簡介(中文翻譯)

魯道夫·格倫尼教授（Prof. Dr. Rudolf Grünig）是弗里堡大學（University of Fribourg）管理學的名譽教授。他是多家大型和中型瑞士公司的董事會成員及顧問。此外，他還擔任高階課程的策略講師，並且是瑞士金融研究所（Swiss Finance Institute）的兼任教授。從2006年到2009年，他在瑞士軍隊指揮一個步兵旅。

已故的理查德·庫恩教授（Prof. Dr. Richard Kühn）是伯恩大學（University of Bern）「行銷與策略管理研究所」（Institute for Marketing and Strategic Management）的創始人及前任主任。他曾擔任多家重要瑞士公司的董事會成員及商業顧問。他是行銷和策略管理領域多部出版物的作者。

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