Rethink Consumption: How to Take Back Control of Your Consumer Behavior
暫譯: 重新思考消費:如何掌控你的消費行為

Hoffmann, Oliver

  • 出版商: Springer
  • 出版日期: 2026-02-10
  • 售價: $1,250
  • 貴賓價: 9.5$1,187
  • 語言: 英文
  • 頁數: 132
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 3662729458
  • ISBN-13: 9783662729458
  • 相關分類: 行銷/網路行銷 Marketing
  • 海外代購書籍(需單獨結帳)

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商品描述

Free from Consumption Compulsions - A Guide to a More Conscious Life

In a world where consumption is omnipresent, we often become unnoticed prisoners of our buying habits. Rethinking Consumption is a practical guide for anyone who wants to question, understand, and sustainably change their consumption behavior. The book provides a clear overview of the mechanisms behind consumption and luxury addiction, from psychological causes to societal influences.

With concrete exercises and checklists, you will learn how to control impulse purchases, organize your finances, and lead a life beyond the superfluous.

Discover alternative lifestyles to find long-term freedom, fulfillment, and a balanced relationship between having and being.

This guide shows that a self-determined life is possible in the age of consumption -- and how you can achieve it step by step.

Target Audience:

  • People with excessive buying behavior, impulse purchases, or dependence on status symbols, as well as their relatives.
  • Psychologists, therapists, coaches, and financial or debt counselors.
  • Sociologists, economists, cultural scientists, and marketing experts.

商品描述(中文翻譯)

擺脫消費強迫 - 更有意識生活的指南

在一個消費無處不在的世界中,我們常常成為自己購物習慣的無形囚徒。重新思考消費 是一本實用指南,適合任何想要質疑、理解並可持續改變其消費行為的人。這本書清楚地概述了消費和奢侈品成癮背後的機制,從心理原因到社會影響。

透過具體的練習和檢查清單,您將學會如何控制衝動購買、整理財務,並過上超越多餘的生活。

探索替代生活方式,以尋找長期的自由、滿足感,以及擁有與存在之間的平衡關係。

這本指南顯示,在消費時代,自我決定的生活是可能的——以及您如何一步步實現它。

目標讀者:


  • 有過度購物行為、衝動購買或對地位象徵依賴的人,以及他們的親友。

  • 心理學家、治療師、教練,以及財務或債務顧問。

  • 社會學家、經濟學家、文化科學家和行銷專家。

作者簡介

Prof. Dr. Dr. Oliver Hoffmann is an expert in economic psychology, innovation psychology, and the economics of luxury goods. He is a professor of innovation management; alongside his academic career, he advises companies and private clients and has been a strategic consultant for firms in the consumer industry.

As Managing Director of Theta Venture LLC, he develops innovative psychological therapy methods for top-level executives. Prof. Hoffmann lives in London.

作者簡介(中文翻譯)

奧利佛·霍夫曼教授是經濟心理學、創新心理學及奢侈品經濟學的專家。他是創新管理的教授;除了學術生涯外,他還為公司和私人客戶提供諮詢,並擔任消費品行業公司的戰略顧問。

作為Theta Venture LLC的執行董事,他為高層管理人員開發創新的心理治療方法。霍夫曼教授居住在倫敦。