遊戲產業概論

第 1 章 緒論 ···················································································································.1
1.1 遊戲與藝術 ········································································································.2
1.1.1 遊戲與電子遊戲 ·····························································································.2
1.1.2 藝術與第九藝術 ·····························································································.5
1.2 電子遊戲分類 ····································································································.12
1.2.1 基於設備平臺的分類 ······················································································.12
1.2.2 基於遊戲玩法的分類 ······················································································.14
1.2.3 基於題材內容的分類 ······················································································.16
1.3 電子遊戲行為 ····································································································.17
1.3.1 控制器交互 ··································································································.18
1.3.2 鼠鍵交互 ·····································································································.19
1.3.3 平板交互 ·····································································································.21
1.3.4 其他交互形式和猜想 ······················································································.23
本章小結 ···················································································································.25
思考題 ······················································································································.26
第 2 章 電子遊戲產業理論 ·····························································································.27
2.1 電子遊戲的價值理論 ·························································································.28
2.1.1 情感娛樂價值 ·······························································································.28
2.1.2 文化藝術價值 ·······························································································.31
2.1.3 操作訓練價值 ·······························································································.31
2.2 電子遊戲的效用理論 ·························································································.33
2.2.1 商品售賣模式的遊戲效用 ················································································.35
2.2.2 時間收費模式的遊戲效用 ················································································.36
2.2.3 道具收費模式的遊戲效用 ················································································.37
本章小結 ···················································································································.39
思考題 ······················································································································.39
第 3 章 電子遊戲產業發展史 ··························································································.40
3.1 電子遊戲的起源和商業化 ··················································································.43
3.1.1 電子遊戲的起源 ····························································································.43
遊戲產業概論
3.1.2 街機遊戲設備的起源和商業化 ··········································································.46
3.1.3 家用遊戲主機的起源和商業化 ··········································································.48
3.2 主機遊戲平臺發展史 ·························································································.50
3.2.1 遊戲產業的第一個“帝國” ················································································.50
3.2.2 主機遊戲的全面復蘇 ······················································································.56
3.3 PC 遊戲平臺發展史 ···························································································.60
3.3.1 PC 遊戲的商業化起步 ···················································································.61
3.3.2 聯機遊戲的全球洪潮 ······················································································.64
3.3.3 網絡遊戲的大爆發 ·························································································.68
3.4 移動遊戲平臺發展史 ·························································································.73
3.4.1 移動遊戲漫長的萌芽期 ···················································································.74
3.4.2 移動遊戲新時代的來臨 ···················································································.76
本章小結 ···················································································································.78
思考題 ······················································································································.79
第 4 章 主機平臺和單機遊戲 ··························································································.80
4.1 經典角色扮演類遊戲 ·························································································.81
4.1.1 傳統日式 RPG ······························································································.82
4.1.2 傳統中式 RPG ······························································································.84
4.1.3 傳統美式 RPG ·····························································································.85
4.2 經典動作類遊戲 ································································································.88
4.2.1 ARPG ·········································································································.88
4.2.2 ACT ···········································································································.91
4.2.3 FTG ···········································································································.92
4.3 經典冒險類遊戲 ································································································.94
4.3.1 傳統冒險類遊戲 ····························································································.95
4.3.2 動作冒險類遊戲 ····························································································.96
4.3.3 文字冒險類遊戲 ····························································································.98
4.4 經典體育類遊戲 ································································································.99
4.4.1 球類遊戲 ·····································································································.99
4.4.2 競速類遊戲 ································································································.101
本章小結 ·················································································································.102
思考題 ····················································································································.103
第 5 章 PC 平臺和網絡遊戲 ·························································································.104
5.1 射擊類遊戲的聯機對戰 ····················································································.106
5.1.1 《反恐精英》系列 ·······················································································.106
5.1.2 《絕地求生》 ·····························································································.107
5.2 RTS 和 MOBA ·································································································.109
VIII
目 錄
IX
5.2.1 《星際爭霸》系列 ·······················································································.109
5.2.2 《魔獸爭霸 3》 ··························································································.110
5.2.3 DOTA ·······································································································.111
5.3 大型多人在線角色扮演 ····················································································.113
5.3.1 《暗黑破壞神》與《傳奇》 ···········································································.113
5.3.2 《夢幻西遊》 ·····························································································.115
5.3.3 《魔獸世界》 ·····························································································.116
5.3.4 《征途》 ···································································································.117
5.3.5 《天龍八部 Online》和《劍網 3》 ··································································.119
本章小結 ·················································································································.121
思考題 ····················································································································.121
第 6 章 手機平臺和移動遊戲 ························································································.123
6.1 靈活的遊戲體驗 ······························································································.125
6.1.1 觸屏交互 ···································································································.125
6.1.2 數值培養 ···································································································.129
6.2 專註核心玩法的打造 ·······················································································.133
6.2.1 核心玩法的融合 ··························································································.134
6.2.2 核心玩法的簡化 ··························································································.136
6.2.3 新技術應用與玩法 ·······················································································.139
6.3 突破平板交互的上限 ·······················································································.141
6.3.1 還原 MMORPG 的人機交互 ·········································································.141
6.3.2 還原 MOBA 的人機交互 ···············································································.145
6.3.3 還原射擊類遊戲的人機交互 ···········································································.148
本章小結 ·················································································································.151
思考題 ····················································································································.151
第 7 章 電子遊戲的研發和運營 ····················································································.152
7.1 遊戲的研發主體和運營主體 ·············································································.153
7.1.1 遊戲的研發主體 ··························································································.153
7.1.2 遊戲的發行和運營主體 ·················································································.154
7.2 遊戲工作室和公司的常見架構 ·········································································.155
7.2.1 遊戲工作室的常見架構 ·················································································.155
7.2.2 遊戲公司的常見架構 ····················································································.158
7.2.3 國外 3A 遊戲的研發組織架構 ·······································································.160
7.3 遊戲研發、發行和運營的流程 ·········································································.163
7.3.1 遊戲研發的流程 ··························································································.163
7.3.2 遊戲發行和運營的流程 ·················································································.168
本章小結 ·················································································································.171
遊戲產業概論
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思考題 ····················································································································.172
第 8 章 電子遊戲產業的職業分工 ·················································································.173
8.1 遊戲制作的“三巨頭” ····················································································.174
8.1.1 遊戲設計師 ································································································.175
8.1.2 程序類崗位 ································································································.177
8.1.3 藝術類崗位 ································································································.179
8.2 發行與運營的“鐵三角” ················································································.182
8.2.1 市場類崗位 ································································································.182
8.2.2 運營類崗位 ································································································.184
8.2.3 客服類崗位 ································································································.186
8.3 重要的保障型職能崗位 ····················································································.188
8.3.1 質量保障類崗位 ··························································································.188
8.3.2 運營維護類崗位 ··························································································.189
8.3.3 用戶體驗類崗位 ··························································································.190
8.3.4 遊戲測評類崗位 ··························································································.190
8.3.5 戰略研究類崗位 ··························································································.192
本章小結 ·················································································································.193
思考題 ····················································································································.194
第 9 章 電子遊戲產業的發展狀況 ·················································································.195
9.1 中國的遊戲產業 ······························································································.197
9.1.1 中國遊戲產業的發展狀況 ··············································································.198
9.1.2 中國遊戲產業的發展機遇 ··············································································.202
9.2 北美和歐洲的遊戲產業 ····················································································.204
9.2.1 北美遊戲產業的發展狀況 ··············································································.205
9.2.2 歐洲遊戲產業的發展狀況 ··············································································.207
9.3 日本和韓國的遊戲產業 ····················································································.210
9.3.1 日本遊戲產業的發展狀況 ··············································································.210
9.3.2 韓國遊戲產業的發展狀況 ··············································································.212
本章小結 ·················································································································.215
思考題 ····················································································································.215
第 10 章 電子遊戲的關聯產業 ······················································································.216
10.1 電子遊戲產業的上遊 ······················································································.218
10.1.1 生產資源供應商 ························································································.219
10.1.2 生產資料供應商 ························································································.220
10.2 電子遊戲產業的下遊 ······················································································.221
10.2.1 電子競技 ·································································································.221
目 錄
XI
10.2.2 電子競技運營 ···························································································.222
10.2.3 遊戲內容展示（直播） ···············································································.222
10.2.4 遊戲分發渠道商 ························································································.226
10.2.5 遊戲媒體 ·································································································.226
10.2.6 遊戲虛擬財產與流通 ··················································································.227
10.3 電子遊戲的外圍產業 ······················································································.229
10.3.1 遊戲產業的外圍衍生 ··················································································.229
10.3.2 遊戲＆遊戲化教育教學應用 ··········································································.230
10.3.3 外圍產業中的 IP 概念 ·················································································.231
本章小結 ·················································································································.233
思考題 ····················································································································.234
參考文獻 ························································································································.235