Behavioral Economics: Toward a New Economics by Integration with Traditional Economics
暫譯: 行為經濟學：與傳統經濟學整合的新經濟學之路

Ogaki, Masao, Tanaka, Saori C.

Behavioral Economics: Toward a New Economics by Integration with Traditional Economics
  • 出版商: Springer
  • 出版日期: 2018-02-14
  • 售價: $3,690
  • 貴賓價: 9.5 折 $3,506
  • 語言: 英文
  • 頁數: 211
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 9811064385
  • ISBN-13: 9789811064388
  • 相關分類: 經濟學 Economy

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商品描述

This book is intended as a textbook for a course in behavioral economics for advanced undergraduate and graduate students who have already learned basic economics. The book will also be useful for introducing behavioral economics to researchers. Unlike some general audience books that discuss behavioral economics, this book does not take a position of completely negating traditional economics. Its position is that both behavioral and traditional economics are tools that have their own uses and limitations. Moreover, this work makes clear that knowledge of traditional economics is a necessary basis to fully understand behavioral economics. Some of the special features compared with other textbooks on behavioral economics are that this volume has full chapters on neuroeconomics, cultural and identity economics, and economics of happiness. These are distinctive subfields of economics that are different from, but closely related to, behavioral economics with many important overlaps with behavioral economics. Neuroeconomics, which is developing fast partly because of technological progress, seeks to understand how the workings of our minds affect our economic decision making. In addition to a full chapter on neuroeconomics, the book provides explanations of findings in neuroeconomics in chapters on prospect theory (a major decision theory of behavioral economics under uncertainty), intertemporal economic behavior, and social preferences (preferences that exhibit concerns for others). Cultural and identity economics seek to explain how cultures and people's identities affect economic behaviors, and economics of happiness utilizes measures of subjective well-being. There is also a full chapter on behavioral normative economics, which evaluates economic policies based on findings and theories of behavioral economics.

商品描述(中文翻譯)

本書旨在作為高年級本科生和研究生的行為經濟學課程教材，前提是讀者已經學習過基本經濟學。本書對於向研究人員介紹行為經濟學也將非常有用。與一些針對一般讀者的行為經濟學書籍不同，本書並不完全否定傳統經濟學。其立場是，行為經濟學和傳統經濟學都是各自有其用途和局限性的工具。此外，本書明確指出，了解傳統經濟學是充分理解行為經濟學的必要基礎。與其他行為經濟學教材相比，本書的一些特別之處在於，這本書有完整的章節專門討論神經經濟學、文化與身份經濟學以及幸福經濟學。這些是經濟學的獨特子領域，雖然與行為經濟學不同，但與行為經濟學有著密切的關聯，並且有許多重要的重疊。神經經濟學因技術進步而快速發展，旨在理解我們的思維運作如何影響我們的經濟決策。除了有一整章專門討論神經經濟學外，本書還在前景理論（行為經濟學中一個主要的不確定性決策理論）、跨期經濟行為和社會偏好（顯示對他人關心的偏好）等章節中提供神經經濟學研究結果的解釋。文化與身份經濟學旨在解釋文化和人們的身份如何影響經濟行為，而幸福經濟學則利用主觀幸福感的衡量指標。本書還有一整章專門討論行為規範經濟學，該章節基於行為經濟學的研究結果和理論來評估經濟政策。

作者簡介

Masao Ogaki is a professor at the Faculty of Economics, Keio University. He graduated from the Department of Economics at Osaka University, Japan, in 1982. In 1988, he obtained his Ph.D. at the University of Chicago. He then taught at the University of Rochester and Ohio State University before joining the faculty of Keio University in 2009. He served as president of the Association of Behavioral Economics and Finance, November 2015 to December 2017), was editor of the Japanese Economic Review (August 2011 to January 2016), and editor of the Journal of Money, Credit, and Banking (September 2003 to August 2009).

Saori C. Tanaka is the head of the Department of Neural Computation for Decision-Making of the ATR Brain Information Communication Research Laboratory Group, Kyoto, Japan. She graduated from the Department of Physics at Osaka University, Japan, in 2001. In 2006, she completed her Ph.D. at the Nara Institute of Science and Technology, Graduate School of Information Science, Japan. She then worked as a visiting researcher at the California Institute of Technology and an associate professor at the Institute of Social and Economic Research, Osaka University, Japan. Her field of expertise is the study of the brain mechanism of decision making by using noninvasive human brain function measurement and computational theory of decision making.

作者簡介(中文翻譯)

小垣正夫是慶應義塾大學經濟學院的教授。他於1982年畢業於日本大阪大學經濟學系。1988年，他在芝加哥大學獲得博士學位。隨後，他在羅徹斯特大學和俄亥俄州立大學任教，並於2009年加入慶應義塾大學的教職。他曾擔任行為經濟學與金融學會的會長（2015年11月至2017年12月），並擔任日本經濟評論的編輯（2011年8月至2016年1月），以及貨幣、信用與銀行學刊的編輯（2003年9月至2009年8月）。

田中沙織是日本京都ATR腦資訊通訊研究實驗室神經計算決策部門的負責人。她於2001年畢業於日本大阪大學物理學系。2006年，她在奈良先端科學技術大學院大學資訊科學研究所獲得博士學位。隨後，她曾在加州理工學院擔任訪問研究員，並在日本大阪大學社會經濟研究所擔任副教授。她的專業領域是利用非侵入性的人腦功能測量和決策計算理論研究決策的腦機制。

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