TIME-AWARE CONVERSION PREDICTION FOR E-COMMERCE

Xiaoling Wang, Aoying Zhou, Wendi Ji

  • 出版商: World Scientific Pub
  • 出版日期: 2018-03-08
  • 售價: $3,874
  • 貴賓價: 9.5$3,680
  • 語言: 英文
  • 頁數: 120
  • 裝訂: Hardcover
  • ISBN: 9813224703
  • ISBN-13: 9789813224704
  • 相關分類: 電子商務 E-commerce

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商品描述

This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem — what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.

Readership: Researchers, academics, professionals and graduate students in databases, artificial intelligence and pattern recognition.