Principles of Economics, 10/e (AE-Paperback)

Overview
Gain a strong foundation in economics with today's most popular economics text, trusted by students like you worldwide -- Mankiw’s PRINCIPLES OF ECONOMICS, 10E. Using a clear, inviting writing style, this edition focuses exclusively on content to help you better understand the world and economy in which you live. You become a more astute participant in today's economic environment as you learn the potential and limits of economic policy. The latest examples and learning features clarify and bring economic principles to life as author Gregory Mankiw puts himself in the position of someone seeing economics for the first time. Dr. Mankiw's goal is to emphasize the material you will find most relevant and interesting as you study economics. MindTap digital resources, Aplia digital homework solution and author videos are also available to help you further master key economic principles.

What's New

• ENHANCED INTERACTIVE EBOOK STRENGTHENS THE ECONOMIC LEARNING EXPERIENCE. The interactive eReader for this edition does much more than simply offer words on a digital device. Students can search, highlight text, take notes and interact directly with complex figures. The eReader also supports media from Cengage Learning or third-party media providers, such as YouTube. In addition, this resource is now more accessible to visually-impaired students with new alternative text added to all images and tables in every chapter.
• EXTENSIVELY UPDATED COVERAGE OF RELEVANT, CURRENT ECONOMIC TOPICS ADDRESSES THE LATEST DEVELOPING ISSUES. Numerous chapters reflect today's latest developments. The most comprehensive updates include coverage of the design of the tax system (Ch. 13), the markets for the factors of production (Ch. 19), income inequality and poverty (Ch. 21), measuring a nation’s income (Ch. 24), measuring the cost of living (Ch. 25), production and growth (Ch. 26), and unemployment (Ch. 29).
• "CONCEPT CLIPS" HELP STUDENTS MASTER ECONOMICS TERMS. These high energy videos, embedded throughout the interactive eBook, address the known student challenge of understanding economics terminology when initially introduced to the subject matter. Developed by Professor Mike Brandl of Rice University, these concept-based animations provide students with memorable context to the key terminology required for your introductory economics course.
• Updated "ASK THE EXPERTS" BOXES HIGHLIGHT THE LATEST INSIGHTS FROM LEADING ECONOMISTS. This current feature focuses on the IGM Economics Experts Panel, a longitudinal survey of several dozens of the world’s most prominent economists. Every few weeks these experts review a proposition and explain whether they agree with it, disagree with it or are uncertain. These diverse opinions clearly demonstrate how economists are often united, divided or simply don’t know what to think.
• UPDATED MINDTAP ONLINE RESOURCES OFFER TODAY'S MOST ADVANCED DIGITAL COURSE SOLUTION IN EDUCATION. Powerful student-focused content responds to the individualized needs of each introductory economics student with a prescribed learning path, graph building tools, engaging multimedia resources and test preparation tools. As instructor, you have the flexibility to customize your course with publisher-provided content, your own material or third-party resources.
• UPDATED END-OF-CHAPTER MATERIALS PROVIDE INVALUABLE PRINTED PRACTICE PLUS INTERACTIVE DIGITAL SUPPORT. "Chapter Quick Quizzes," "Questions for Review" and "Problems and Applications" now reflect this edition’s most recent content updates. The "Chapter Quick Quizzes" and "Problems and Applications" are completely digitized in MindTap and are fully gradable. "Problem and Applications" are also available as algorithmic sets within MindTap.
• TIMELY "VIDEO PROBLEM WALK-THROUGHS" HELP STUDENTS OVERCOME ROADBLOCKS IN LEARNING. This popular learning resource shows students how to solve economics questions from start to finish. These videos tackle common challenges and stumbling blocks students frequently face when working through assignments. These concise videos support the student in that moment, which is not always during your office hours, when they are puzzled and most teachable. Walk-Through Videos are an ideal resource for this "twelve o’clock hour" dilemma.
• CURRENT "VIDEO APPLICATIONS" FEATURE THE AUTHOR INTRODUCING CHAPTER CONTENT. Author Gregory Mankiw uses these unique videos to introduce important themes in every chapter. He immediately engages students with an emphasis on the real-world importance of the economic principles that appear in the upcoming chapter. These videos prompt a better understanding of how economics relate to students' day-to-day lives and the world around them.
• EXPANDED VIDEO LESSONS WITH QUICK QUIZZES FOR ECONOMICS HIGHLIGHT THE UNIQUE MANKIW APPROACH. This assignable video series within MindTap supports students as they prepare for class and study for exams. Updated, engaging videos offer an alternative to reading the text and are divided into convenient segments that allow students to focus only on concepts they find most challenging. Fresh examples and student-oriented language reinforce the approach in Mankiw's printed book. Brief quizzes evaluate understanding as students progress through the videos.
• ADAPTIVE TEST PREP PREPARES YOUR STUDENTS FOR SUCCESS ON IMPORTANT TESTS. This effective, digital test preparation tool within MindTap provides students with more than 3,900 current, test questions. More than half of these questions offer corresponding Quick Coach videos to support students at their most teachable moments, when they are confused or unsure about the answer to a question. This proven resource is highly effective in preparing students for high-stakes tests and is shown to positively impact cumulative course results.
• INTERACTIVE POWERPOINT® PRESENTATIONS EASE YOUR COURSE PREPARATION WHILE INCREASING STUDENT INVOLVEMENT. Current chapter-by-chapter slides organize lecture points into sections that students can easily digest. These updated PowerPoint® slides animate graphs the way you might draw them and include Student Note Prompt handouts to facilitate effective note-taking without distracting students from active participation in class.
• GRAPH BUILDER MOVES STEP-BY-STEP THROUGH COMPLEX GRAPHICAL FIGURES. Designed specifically for introductory economics students, these interactive exercises in MindTap help students understand complex graphs by decomposing a graph into finite steps that build upon one another. Students then practice graphing by drawing a similar scenario from scratch. This drawing method supports the valuable kinesthetic learning approach -- all within the context of the interactive eBook.
• AN UPDATED "EXPLORE MINDTAP FOR MANKIW 10E: A VIDEO TUTORIAL" SHOWS STUDENTS HOW TO MAXIMIZE MINDTAP. You can assign this short video-based exercise to show each student how to best use MindTap to support their learning efforts, starting on the first day of class. This video tutorial provides a quick understanding of the numerous student resources available with this edition. The video highlights the advantages of MindTap resources such as the interactive eReader, StudyHub, Aplia Homework and Graph Builder.
• EXTENSIVELY UPDATED COVERAGE OF RELEVANT, CURRENT ECONOMIC TOPICS ADDRESSES THE LATEST DEVELOPING ISSUES. Numerous chapters reflect today's latest developments. The most comprehensive updates include coverage of the design of the tax system (Ch. 13), the markets for the factors of production (Ch. 19), income inequality and poverty (Ch. 21), measuring a nation’s income (Ch. 24), measuring the cost of living (Ch. 25), production and growth (Ch. 26), and unemployment (Ch. 29).

概述
以當今最受學生歡迎的經濟學教材，受到全球學生的信賴，獲得堅實的經濟學基礎——《曼昆的經濟學原理，第10版》。本版以清晰、引人入勝的寫作風格，專注於內容，幫助您更好地理解您所處的世界和經濟環境。通過學習經濟政策的潛力和限制，您將成為當今經濟環境中更為敏銳的參與者。最新的例子和學習特點使經濟原理更加清晰，作者格雷戈里·曼昆（Gregory Mankiw）將自己置於第一次接觸經濟學的人的位置。曼昆博士的目標是強調您在學習經濟學時最相關和有趣的材料。MindTap數字資源、Aplia數字作業解決方案和作者視頻也可幫助您更好地掌握關鍵的經濟原理。

新特點
增強互動電子書增強了經濟學學習體驗。本版的互動電子閱讀器不僅僅提供數字設備上的文字。學生可以搜索、突出顯示文字、做筆記並直接與複雜的圖表互動。電子閱讀器還支持Cengage Learning或第三方媒體提供商（如YouTube）的媒體。此外，這一資源現在更易於視覺障礙學生使用，每章的所有圖像和表格都添加了新的替代文字。

廣泛更新的相關、當前經濟話題的內容，涵蓋了最新的發展問題。許多章節反映了當今的最新發展。最全面的更新包括對稅制設計（第13章）、生產要素市場（第19章）、收入不平等和貧困（第21章）、國民收入的衡量（第24章）、生活成本的衡量（第25章）、生產和增長（第26章）以及失業（第29章）的涵蓋。

“概念剪輯”幫助學生掌握經濟學術語。這些高能量視頻嵌入在互動電子書中，解決了學生在初次接觸經濟學時理解經濟學術語的挑戰。這些基於概念的動畫由萊斯大學的麥克·布蘭德爾教授開發，為學生提供了記憶深刻的上下文，以理解您的入門經濟學課程所需的關鍵術語。

更新的“向專家提問”框突出了領先經濟學家的最新見解。這一最新功能聚焦於IGM經濟學專家小組，這是一項對世界上幾十位最著名經濟學家進行的長期調查。這些專家每隔幾週就一個命題進行審查，並解釋他們是否同意、不同意或不確定。這些多樣的觀點清楚地展示了經濟學家在某些問題上的一致、分歧或不確定。

更新的MindTap在線資源提供了當今教育領域最先進的數字課程解決方案。強大的以學生為中心的內容響應了每個入門經濟學學生的個性化需求，提供了預定學習路徑、圖表構建工具、引人入勝的多媒體資源和考試準備工具。作為教師，您可以靈活地使用出版商提供的內容、自己的材料或第三方資源來自定義您的課程。

更新的章末材料提供了寶貴的印刷練習和互動數字支持。《章節快速測驗》、《復習問題》和《問題和應用》現在反映了本版最新的內容更新。《章節快速測驗》和《問題和應用》

Table of Contents
Part I: INTRODUCTION.
1. Ten Principles of Economics.
2. Thinking Like an Economist.
3. Interdependence and the Gains from Trade.

Part II: HOW MARKETS WORK.
4. The Market Forces of Supply and Demand.
5. Elasticity and Its Application.
6. Supply, Demand, and Government Policies.

Part III: MARKETS AND WELFARE.
7. Consumers, Producers, and the Efficiency of Markets.
8. Applications: The Costs of Taxation.
9. Application: International Trade.

Part IV: THE ECONOMICS OF THE PUBLIC SECTOR.
10. Externalities.
11. Public Goods and Common Resources.
12. The Economics of Healthcare.
13. The Design of the Tax System.

Part V: FIRM BEHAVIOR AND THE ORGANIZATION OF INDUSTRY.
14. The Costs of Production.
15. Firms in Competitive Markets.
16. Monopoly.
17. Monopolistic Competition.
18. Oligopoly.

Part VI: THE ECONOMICS OF THE LABOR MARKET.
19. The Markets for the Factors of Production.
20. Earnings and Discrimination.
21. Income Inequality and Poverty.

Part VII: TOPICS FOR FURTHER STUDY.
22. The Theory of Consumer Choice.
23. Frontiers in Microeconomics.

Part VIII: THE DATA OF MACROECONOMICS.
24. Measuring a Nation’s Income.
25. Measuring the Cost of Living.

Part IX: THE REAL ECONOMY IN THE LONG RUN.
26. Production and Growth.
27. Saving, Investment, and the Financial System.
28. The Basic Tools of Finance.
29. Unemployment.

Part X: MONEY AND PRICES IN THE LONG RUN.
30. The Monetary System.
31. Money Growth and Inflation.

Part XI: THE MACROECONOMICS OF OPEN ECONOMICS.
32. Open-Economy Macroeconomics: Basic Concepts.
33. A Macroeconomic Theory of the Open Economy.

Part XII: SHORT-RUN ECONOMIC FLUCTUATIONS.
34. Aggregate Demand and Aggregate Supply.
35. The Influence of Monetary and Fiscal Policy on Aggregate Demand.
36. The Short-Run Trade-off between Inflation and Unemployment.

Part XIII: FINAL THOUGHTS.
37. Six Debates over Macroeconomic Policy.
38. Appendix: How Economists Use Data.

目錄

第一部分：簡介

1. 經濟學的十個原則

2. 如何像經濟學家一樣思考

3. 相互依賴和貿易的收益



第二部分：市場運作方式

4. 市場供求力量

5. 彈性及其應用

6. 供求和政府政策



第三部分：市場和福利

7. 消費者、生產者和市場效率

8. 應用：稅收成本

9. 應用：國際貿易



第四部分：公共部門的經濟學

10. 外部性

11. 公共財和共有資源

12. 醫療保健經濟學

13. 稅制設計



第五部分：企業行為和產業組織

14. 生產成本

15. 競爭市場中的企業

16. 壟斷

17. 壟斷性競爭

18. 寡頭壟斷



第六部分：勞動市場的經濟學

19. 生產要素市場

20. 收入和歧視

21. 收入不平等和貧窮



第七部分：進一步研究的主題

22. 消費者選擇理論

23. 微觀經濟學的前沿



第八部分：宏觀經濟學的數據

24. 測量國家的收入

25. 測量生活成本



第九部分：長期的實際經濟

26. 生產和增長

27. 儲蓄、投資和金融體系

28. 財務的基本工具

29. 失業



第十部分：長期的貨幣和價格

30. 貨幣體系

31. 貨幣增長和通脹



第十一部分：開放經濟的宏觀經濟學

32. 開放經濟學的基本概念

33. 開放經濟學的宏觀經濟理論



第十二部分：短期經濟波動

34. 總需求和總供給

35. 貨幣和財政政策對總需求的影響

36. 通脹和失業之間的短期權衡



第十三部分：最終思考

37. 宏觀經濟政策的六個辯論

38. 附錄：經濟學家如何使用數據